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Zest is ‘the quality of being exciting and interesting’ - infuse it into every element of your marketing mix, and excitement for your product or service will be infectious.
When we say ‘zest’ as a quality to benefit your business and its marketing, we don’t mean in a superficial way as it may sound, such as simply and sporadically jumping on trending techniques, gimmicks or finding striking visuals for a ‘quick win’: instead we mean something authentic, to be valued and sustained.
Adding zest is transforming your zeal into something tangible - naturally resulting in marketing with exuberance, that will be more appealing and likely to connect with people.
Always remember the marketing power of emotion and connection.
Value the confidence and enthusiasm you feel for your business, this is zest at its core, which you can tap into and mobilise: this will help keep you motivated and can also be combined with skilled marketing, to add that something special to make you stand out.
Refresh!
If you’re feeling like you or your business has lost ‘zest’ - perhaps due to things not going as hoped or trying to overcome limitations, you may start to feel a lack of interest. Zest often means putting your whole heart and soul into something, consider what could be preventing you from having the mental energy or desire to do so, or what has in the past helped you have drive and enthusiasm for the same.
Speak to what really interests you, do more of what you enjoy in your work, and keep in touch with the authentic motivation behind your business and encourage this among your workforce. Try to re-energise your business with continual improvement through learning, willingness to adapt, and being open to fresh ideas.
Whether your zest needs cultivating, harnessing, or a complete resurrection, never underestimate its value in your life, work, or business - and remember that everyone deserves to feel what they do is worthwhile.