At Limivex, we believe recruitment firms deserve more than generic B2B playbooks. You get a fractional CMO and a specialist team building brand, SEO, content and outreach into one joined up strategy that wins better clients.
Trusted by Recruitment Agencies Across the UK
Founded in Manchester, 2018
Marketing for firms that place people for a living, ever since
One sector, by choice
Recruitment, executive search, staffing and talent solutions
A team of four
The people in your weekly call are the ones producing the work
Prestige Awards winner, 2024
Independent recognition for the work we run for our clients
Nice to meet you
What We Do
Senior marketing leadership to decide what happens, and the specialists to make it happen, bought as one department rather than assembled from suppliers.
Most firms arrive at roughly the same point. Billing is healthy, referral and repeat business have carried the growth so far, and marketing is whatever the founder or one overstretched marketing executive managed to fit in last month.
There is usually a website nobody has opened the back end of in three years, a company page posting job adverts into an empty room, and no way of telling which of it has ever produced a brief. That is not a channel problem. It is a missing layer of seniority, and it is the layer we step into.
One fractional CMO owns your strategy, sits in your meetings, briefs the work and answers for the numbers at board level. Behind them is a small team of specialists who produce it: brand and creative, website and search, content, LinkedIn, email and paid media.
You buy one function with one plan and one person accountable for it, rather than three retainers that never speak to each other. Where you already employ marketers, we lead them and give them senior direction instead of replacing them.
Recruitment agencies, executive search practices, headhunters, staffing firms and talent solutions providers. That is almost the whole client list, and it is deliberate. The buying cycle, the objections and the language are specific enough that general B2B experience does not carry across cleanly.
We take on adjacent B2B firms now and again, where the search and content work that wins in recruitment gives them an edge. We are not a recruitment agency ourselves, and we do not place candidates. We market the firms that do.
Who We Do It For
Five kinds of business sit under the word recruitment, and they do not sell the same way. A temp desk lives on speed, a retained practice on reputation, an outsourcing provider on procurement. We work across all five, and the plan changes with each of them.
Specialist and generalist desks, usually somewhere between five and fifty consultants, where the growth has come from referral and repeat business and nothing sits above marketing to direct it. We take the whole function: the position first, then the site, the search presence and the publishing rhythm that make the firm findable and worth choosing.
Marketing for recruitment agencies
Retained practices placing executive and board level seats. Reputation does the selling long before a mandate exists, so the work is slower and more careful: identity, published research, partner visibility, and a standard of presentation that matches the level of the appointment.
Marketing for executive search firms
Talent solutions and outsourcing providers selling to several people at once, from a head of talent through to procurement. We build the proof, the documentation and the targeted outreach that a longer committee led sale needs, and we support the tender responses that decide it.
Marketing for RPO providers
Temporary, contract and high volume firms where client demand and worker supply have to be solved in the same breath. We plan both sides into one programme, rather than treating candidate attraction as somebody else's problem to pick up later.
Marketing for staffing agencies
Small direct approach practices where the partners are the brand and most of the market has never heard the firm's name. We make them known to the companies they want to hear from, quietly, without anything that reads as touting for business in public.
Marketing for headhuntersWhat We Offer
Below are the ways firms engage us, from a single senior marketing voice through to the whole department, and the channel work we run inside those engagements. Each has its own page setting out how it works, what it costs and the results it has produced.
Why Limivex
Your business deserves more than a generic marketing plan. We invest our own time and money writing a detailed strategy specific to your firm, the channels, the messaging, the audience and the content, before we ever start billing you.
Before we recommend a single tactic, we learn how your firm actually works and where it wants to go.
01
We sit down with your team to understand your goals, your challenges and the nuances that set you apart in your industry.
02
Our specialists study market trends, competitor strategies and buyer behaviour specific to your sector.
03
Those insights become a marketing blueprint designed exclusively around your success.
Every tactic we run ties back to a commercial goal you can name and measure.
01
Each move links directly to a business objective, whether that is brand awareness, lead generation or revenue growth.
02
As your business evolves, so does the plan. We stay agile and adjust our approach as your goals and market shift.
03
We work as an extension of your team, hand in hand with your internal initiatives.
The work that follows sounds like your brand, in your own voice.
01
Content that speaks your brand's language and resonates with the buyers you most want to reach.
02
We use only the channels that earn real attention with your specific audience, for maximum reach.
03
Continuous monitoring and analysis sharpen the strategy and lift your return on investment.
How We Work
Partner with Limivex and experience marketing that genuinely transforms your business.
We open every engagement with a thorough analysis of your current marketing, mapping what works, what stalls and where the real growth sits.
Then we craft data-driven solutions matched to your goals, across brand transformation, advanced SEO, content marketing and email.
We take a holistic view, so every part of your digital presence is cohesive, impactful and built to drive measurable results.
Our Clients
Boutique search practices, specialist recruiters and staffing businesses, working across the UK, the United States and the Middle East. Most came to us for a single piece of work and stayed for the rest of it.
Clear Recruitment, Meyrick Consulting, Adastrum Consulting, Quay Group, SmartChoice International, Nicholas Alexander.
Our Work
Every case study on the site sets out the brief we were given, the work we produced and what it returned. These three cover a marketing function held end to end for a recruiter, an executive search brand rebuilt from the ground up, and a search and content programme for an international staffing firm.
Data Centre and Energy Infrastructure recruitment
Clear had no senior marketing leader and a website that no longer matched the firm. So we became the function: a fractional CMO owning the plan, with the team shipping a custom website, an automated jobs feed off LinkedIn, a two sided portal, an ongoing SEO and blog programme, and a weekly LinkedIn cadence. The first inbound lead arrived within a week of launch, after a long quiet stretch on the old WordPress site.
Executive Search
A rebuilt brand, a full strategy and a LinkedIn newsletter that reached the top 5% of newsletters globally. Meyrick now sits in conversation with FTSE 250 leaders, VCs and PE firms.
IT and Technology Recruitment
SmartChoice had the desks, the delivery hubs and a strong founder story, but no one owning marketing. Limivex came in as the fractional CMO with the team to deliver: we set the plan and ran the work, from a rebuilt SEO foundation and per-market landing pages to a content programme that publishes and distributes for the IT staffing niche.
Meet The Team
1
Your Fractional CMO
2
Web & SEO Marketing Specialist
3
Creative Brand Strategist
4
Digital Marketing Specialist
What Clients Say
26+
Finalised Projects
98%
Client satisfaction rate
18
Brand Transformations
01 / 05
“Limivex now controls our entire sales and marketing activity across Europe and the US, and I'm having calls every week with my ideal clients.”
“We enjoyed a great service, good responsiveness, brilliant output, and great execution.”
“Daniel transformed my social media presence and messaging in a short space of time. I only wish I'd met him 10 years ago.”
“Limivex was instrumental in the successful launch of 83DATA. Their creative design capabilities are beyond anything we've used before.”
“Limivex supported us with branding, web design, even a radio ad. Their knowledge of sales and marketing is second to none.”
Coverage
About Limivex
Or, email us at Email us
Limivex is a marketing consultancy for recruitment, executive search and staffing firms, founded in Manchester in 2018. We work as a client's marketing department rather than as a supplier: a fractional CMO owns the strategy, sits in the leadership meetings and reports on the numbers, and a small team of specialists produces the work across brand, website, search, content, LinkedIn, email and paid media. Firms usually reach us when billing is healthy but marketing has never had anyone senior in charge of it.
Limivex was founded in Manchester in 2018 by Daniel Hill, who remains the Founder and CEO and is the fractional CMO on most engagements. He has worked inside recruitment businesses as well as on the marketing side, which is why the firm's specialism sits where it does rather than in general B2B.
Our office is on the first floor of Swan Buildings, 20 Swan Street, in Manchester's Northern Quarter, M4 5JW, and you are welcome to visit by appointment. Most of the working relationship runs on video calls, so location has never decided who we take on. Clients sit in Manchester, Liverpool, Leeds, Newcastle, York, Sheffield, Birmingham, Bristol and London.
Four. Daniel Hill leads the strategy as your fractional CMO, and the team covers web and SEO, brand and creative, and digital marketing. It is deliberately small: the people in your weekly call are the ones producing the work, and there is no account management layer carrying messages between you and them. Where a job needs a skill we do not hold, we bring in a specialist we have worked with before and manage them ourselves.
Recruitment agencies, executive search practices, headhunters, RPO and talent solutions providers, and staffing agencies. In size they run from founder led boutiques of five consultants up to multi office firms with divisions in several countries. What they share is a service bought on trust, over a long cycle, by buyers who are hard to reach, and none of that is served well by general B2B marketing advice.
Occasionally, and only where the work genuinely transfers. Recruitment is one of the hardest B2B markets to earn search visibility in, and the discipline that wins there carries over to other B2B firms with long buying cycles and thin search volumes. We stay recruitment first, so an adjacent engagement has to be a good fit rather than simply available.
Yes. Most of our clients are UK based, and we have run programmes for firms operating in the United States, Europe and the Middle East. What matters is the market you sell into rather than the postcode you sit in, so working internationally changes the research and the language, not the way the engagement is run.
Monthly engagements open at £3,600 for half a day a week of marketing leadership with the team delivering one workstream at a time. A day a week, with two or three workstreams running, starts at £4,800. Three days a week and the full programme across every channel starts at £10,000. Project work such as a website build or a rebrand is quoted separately. We would rather tell you honestly that you are looking at the wrong level than sell you more attention than the function can use.
Yes, and plenty of firms do. The one thing we insist on is writing the strategy first, at our own cost and before anything is billed, because a single channel with no plan behind it is how a firm spends a year producing work nobody can measure. Once the plan exists you can take one part of it, search or content or LinkedIn, and add to it as it earns the next step.
Monthly engagements run on thirty day rolling terms, with no annual lock in and no notice period beyond the month you are in. Everything produced is yours: the website, the content, the advertising accounts and the strategy document, all under your own billing, and handed over cleanly if we ever part ways. Project work runs to a fixed scope and a fixed fee agreed before it starts.
We were named a Prestige Awards winner in 2024. Recognition is pleasant, and it is not a reason to hire anybody, which is why every case study on this site publishes the brief, the work and the result instead of a wall of badges.
With a call. We will ask where the firm is now, what has already been tried and what has to be true in twelve months. If it looks like a fit we write the strategy and present it back to you before any money changes hands, and you are free to take it away and run it yourself. If it is not a fit we will say so on the call and point you at something more useful.
From The Journal
What a fractional CMO costs in the UK: day rates of £700 to £1,500, monthly fees of £3,000 to £12,000, what moves the price, and our own published ladder.
A practical guide to building a recruitment website in the UK: what to budget, what to build, why AI generated sites all look the same, and what a marketing agency adds that a template cannot.
How to win recruitment clients in a shrinking market: building a target list, what to say when you reach a hiring manager, the UK outreach rules nobody mentions, and how to turn a first vacancy into a lasting relationship.
AI tools now answer the question your clients used to type into a search box. Here is how generative engine optimisation works, what the research says moves the needle, and what recruitment firms should do about it.
A practical comparison of outsourced marketing and an in-house marketing team, covering the real cost of each, the skills you get, the risks nobody mentions, and how to work out which one your firm actually needs.
LinkedIn impressions are the most watched and least understood number on the platform. Here is what an impression actually counts, why yours have probably fallen, and what to do about it.
Attracting candidates as an agency is not the same as an employer doing it. Here is what actually works: your niche reputation, your consultants' profiles, job adverts worth answering, a real candidate experience and a talent pool you keep warm.
Email is the least glamorous channel a recruitment agency has, and one of the most profitable. Here is how to make it win briefs and keep candidates warm.
Get in Touch
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.
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