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LIMIVEX - The B2B Marketing Company
As a B2B marketing company, we specialise in delivering transformative B2B marketing solutions that elevate brands and drive business success. Our recent collaboration with QICO, a UK-based IT and workspace solutions provider, showcases the power of a comprehensive marketing strategy in rebranding and positioning a company for growth. This case study details our approach, execution, and the successful outcomes of our partnership with QICO.
Background
QICO, a global provider of IT and workspace solutions, aimed to enhance its brand presence, expand its market reach, and communicate its diverse service offerings more effectively.
Despite having a robust service portfolio, QICO faced challenges in conveying its value proposition and engaging its target audience. They sought our expertise to revitalise their brand and develop a cohesive marketing strategy that aligned with their business goals.
Objectives
Rebrand QICO to reflect its comprehensive service offerings and industry expertise.
Develop a user-friendly website that effectively communicates QICO's value propositions.
Create compelling content that resonates with QICO’s diverse target audience.
Implement a strategic marketing plan to increase brand visibility and generate leads.
B2B Marketing Strategy & Execution
1. Brand Revitalisation
LIMIVEX conducted in-depth market research to understand QICO's industry, competitors, and target audience. From this we were able to create a 50-page, robust sales and marketing strategy which we could then execute on.
We developed a new brand identity, including, brand colours, and visual elements, to reflect QICO’s innovative and professional image.
Created brand guidelines to ensure consistency across all marketing materials and platforms.
2. Website Development
LIMIVEX designed and developed a large, modern, responsive website that showcases QICO’s services and expertise.
We implemented an intuitive navigation structure to enhance user experience and accessibility.
Integrated SEO best practices to improve search engine rankings and organic traffic.
See the full site HERE
3. Compliance and Policies
Developed comprehensive policies for privacy, anti-bribery and corruption, sustainability, and diversity, equity, and inclusion (DEI) to ensure QICO's compliance with industry standards and regulations.
Ensured these policies were prominently featured on the website to build trust and transparency with stakeholders.
During the second phase of our continued engagement and execution of the marketing strategy which we created, we will be undertaking the following:
1. Content Creation
Our team will develop high-quality content for the website, including service pages, industry-specific solutions, and informative blogs.
Craft compelling case studies and testimonials to highlight QICO's success stories and customer satisfaction.
Create engaging multimedia content, such as infographics and videos, to enrich the website and marketing campaigns.
2. Digital Marketing Campaigns
Implementing targeted email marketing campaigns to nurture leads and drive conversions.
Launching a LinkedIn Newsletter to increase brand awareness and engage with potential clients.
Utilising PPC advertising to reach a broader audience and generate immediate results.
Deploying our own omnipresence outreach platform to reach out to 1000's of prospects.
Developing the SEO of the new website.
Creating and managing monthly HTML Email Newsletters
Results
Our strategic approach and meticulous execution resulted in a remarkable transformation of QICO's brand and online presence:
Enhanced Brand Identity:Â QICO's new brand identity received incredibly positive feedback from stakeholders, reinforcing its position as a leader in IT and workspace solutions.
Improved Website Performance:Â The new website saw a significant increase in traffic, user engagement, and lead generation, with a 2600% increase in organic search traffic within the first three months when compared with the old website.
Effective Content Strategy:Â High-quality content helped establish QICO as an industry authority, driving more qualified leads and enhancing customer trust.
Successful Marketing Campaigns:Â Targeted digital marketing efforts led to a 40% increase in lead conversions and a substantial boost in brand visibility across key markets.
Conclusion
Our continued partnership with QICO exemplifies the impact of a comprehensive B2B marketing strategy on transforming a brand and driving business growth. Through strategic planning, creative execution, and continuous optimisation, we successfully revitalised QICO's brand, enhanced its online presence, and positioned it for sustained success in the competitive IT and workspace solutions industry.
At LIMIVEX, we are proud to have played a pivotal role in QICO's journey and look forward to helping more businesses achieve their marketing goals.
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