.png)
EMAIL MARKETING
The Expert Email Marketing Company
Email marketing is the single greatest tactic of any marketing strategy - of course, as one of the top email marketing companies, we would say that.
But, not only will email marketing help nurture those prospects through educating and expert positioning but using cold outreach email marketing to feed new prospects into your sales funnel has proven to be a pillar of customer acquisition for many B2B businesses.
The Email Marketing Company
If you're considering using email marketing as a part of your customer acquisition strategy, then it's imperative that you employ an expert email marketing company to help in some way.
_edited.png)
Frequently Asked Questions About Email Marketing
-
What results should I expect from a telemarketing campaign?A telemarketing company should be able to give you a rough guide on the expected metrics from answer rate through to success rate based on their experience within your industry but be aware that this guide is just a guide and many factors can affect the success of a telemarketing campaign including the data we are calling, the role of the target, the size of the businesses we are calling and also the objective of the call. If you would like to get an estimate of the success you're likely to see when using LIMIVEX as your telemarketing company, then talk to one of our team today.
-
Will the same person be making my calls?Large telemarketing companies often have multiple people working across campaigns which means you may not always have the same person making calls on your campaign. This can cause several problems for you as the client. But as we are a smaller telemarketing company, we invest our own time, money and resources into onboarding you as a new client (zero setup fee) and we generally do this with two team members to ensure continuity of service for you in case one person is away. This means there will be one main person making the calls whilst a second person operates as a backup.
-
What reporting should I expect from you as a telemarketing company?During our uniquely unbilled onboarding we will align our reporting to your needs and systems before we go-live with a campaign. For many clients we integrate with their CRMs and ATS systems to provide full transparency of our telemarketing activities. For other clients they receive a monthly PDF or spreadsheet with detailed analytics providing them with an in-depth view of their telemarketing campaign with us.
Our Email Marketing Expertise
We have created several guides to help you launch your own email marketing campaign.
Why LIMIVEX
LIMIVEX is ranked amongst the best email marketing companies in the UK for a number of reasons:
Results Focused
We will discuss your desired outcomes in the very beginning and explain how we plan to achieve them. If we don't feel we are a good fit at this stage we won't waste any more of your time
Industry-Leading Data
We currently have access to six industry-leading, global data sets which allows us to ensure we not only have the contact information but also the relevant buyer signals and personalisation information.
Transparency
We give you full untethered access to our systems 24/7/365 along with a live graphical insights dashboard so you can see precisely what is happening at all times. No smoke and mirrors just clear stats and figures.
Exclusivity
Often operating exclusively with clients in their niche to avoid any conflict of interest that may arise from marketing similar businesses to a similar audience which means that we are very selective of the clients we work with.
Scalable
We are not just an email marketing company, we offer a multichannel, omnipresence service to many of our clients. This allows you to expand your activity and reach whenever you're ready. Keeping all of your marketing under one roof.
Done for you
Many of our packages include a full "done for you" service meaning our experts will promptly respond to replies, answer questions and nurture relationships ahead of any meeting. All interactions are completely visible to you.
Fully Integrated
Our systems can be seamlessly integrated with any CRM or ERP platform allowing you and your team deeper insights and actionable intel into our email marketing activity on a programme you are familiar with.
Brand Continuity
All our communications will be drafted in-line with your own brand guidelines, in your voice and tone. You will have full editorial rights over any email marketing campaign before being sent out to your audience.
Small & Agile
We work will a select number of companies that we are confident we can achieve their desired outcomes. This has allowed us to remain small and agile with the ability to make campaign changes quickly and support clients beyond expectations.
Example Pricing
LIMIVEX is an email marketing company offering businesses an enhanced outreach service which often combines various channels and services into one campaign and whilst much of our pricing is customised according to a particular strategy and client requirements we have included a range of service levels below.
Please contact us for custom pricing to suit your particular business and marketing strategy.
Assisted Outreach
£1,800
/mo
Expert outreach with follow-up done by you. Integrated with your CRM.
Email Marketing Campaign
Cold Outreach (5,000/mo)
- 10-stage sequence
- Targets identified by LIMIVEX
- Includes buyer intent data
- Lead scoring
Client Integrated Workflow
- CRM integration
- Automated notifications
Managed Outreach
£3,600
/mo
Outreach & follow-up done for you managed through a live pipeline.
Email Marketing Campaign
Cold Outreach (5,000/mo)
- 10-stage sequence
- Targets identified by LIMIVEX
- Includes buyer intent data
- Lead scoring
- Targeted follow-up (LinkedIn)
HTML Newsletter (1/mo)
- Audience Supplied by client
- Audience Management incl.
Pipeline Management
- Response handling
- Full client access to pipeline
Accelerated Outreach
£6,500
/mo
Increased outreach with follow-up, pipeline management & content creation
Email Marketing Campaign
Cold Outreach (10,000/mo)
- 10-stage sequence
- Targets identified by LIMIVEX
- Includes buyer intent data
- Lead scoring
- LinkedIn & phone follow-up
LinkedIn Outreach Campaign
- 5-stage sequence
- Includes 4 posts per month
- Targets identified by LIMIVEX
- LinkedIn & phone follow-up
HTML Newsletter (1/mo)
- Audience Supplied by client
- Audience Management incl.
Pillar Content Creation
- Reports, Guides, Videos etc.
- Active promotion
Pipeline Management
- Response handling
- Full client access to pipeline
How To Run A Successful Email Marketing Campaign
EMAIL ADVERTISING
Email advertising can be a great way to source leads. Identify people that may be interested in your product or service. And even though response rates from email advertising can be relatively low you should look at using a system that can track link clicks, opens and so on.
​
A prospect that has opened you email multiple times could be a genuinely interested person but they are not ready to buy and don't have the time to respond, similarly true for prospects clicking links within your emails to view websites or brochures.
.png)
PROSPECT NURTURING
Once you have a list of people that may be interested in your product or service place them into a prospect nurturing workflow. Sending them regular, valuable, educational content. By including links to various articles on your website on different subjects you can begin to establish what it is that that prospect is interested in.
​
A link click to view an article on SEO or website design is a clear indication that this is where their interests currently lie whereas link clicks to view telemarketing tactics could indicate differently. Send your prospects content on what interests them the most.
.png)
AUDIENCE SEGMENTATION
.png)
One-shot email advertising can be great, the ability to target 000's of prospects in one foul swoop can be a real driving force for a companies growth strategy. And sure, you'll see some results from this, but be wary of spamming. If your emails are not highly targeted then your prospects will delete these emails quicker than you can say "email marketing" - Use audience segmentation to group your prospects into categories, tag them with similar traits by industry, company size, location etc. Sending a highly targeted email to 500 prospects will generate better results than sending a blanket email to 5000 prospects.
.png)
Lead scoring is an absolute necessity for any email marketing campaign that is servicing more than a few hundred prospects. You need to know who is engaging the most, who is ripe for picking, which prospects have decided not to engage with your content anymore.
​
Lead scoring is a pretty standard function in most CRM and marketing systems. Find a system that works for your business and spend some time on getting to know the advanced functionality of it as these functions will save you a lifetime in the future when you have 10,000 prospects that you need to nurture.
LEAD SCORING
GET
30-DAYS
FREE
LIMIVEX Recommend
