Executive Search, Food and Ingredients
The marketing function behind an executive search firm, led by a fractional CMO
A rebuilt brand, a full strategy and a LinkedIn newsletter that reached the top 5% of newsletters globally. Meyrick now sits in conversation with FTSE 250 leaders, VCs and PE firms.
- Sector
- Executive Search
- Engagement
- Fractional CMO, ongoing since 2022
- Scope
- Brand, web, LinkedIn authority content, email, campaigns
- Region
- UK, Europe, North America
Sector focus: Marketing for Executive Search Firms
Services used: LinkedIn Marketing, Email Marketing
The Brief
What they came to us with.
Meyrick Consulting came to Limivex with a clear ambition. They wanted to be in conversation with venture capital and private equity firms, and with the companies those investors had just put money into. The problem ran deeper than any single channel. The firm needed senior marketing leadership and a function to run it, and its positioning blended into a field of corporate look-alikes that prospects saw through instantly.
The outreach was generic. And the audience they wanted, partners at VC and PE firms plus C-suite leaders at portfolio companies in food and ingredients, was one of the hardest cohorts in B2B to reach with a cold email.
To win attention from an audience like that, the brand had to earn the right to be in the room first.
Our Approach
How we led it.
Rebuild the brand around the buyer
We dropped the executive search template and built an identity that reflected how Meyrick's buyers see themselves. The new website cast the firm as a thought partner to investors, with case studies and collateral drawn from its real track record.
Set the strategy, then build to it
We mapped the venture capital, private equity and competing executive search landscapes, then wrote a 17-page sales and marketing strategy: the messaging, the target segments, the channel plan, and the outcomes we would hold ourselves to. Meyrick reviewed it and shaped it with us before anything went live.
Prove it before we billed for it
We ran the strategy live for two weeks before invoicing a penny. The engagement only moved into its paid term once that proof landed. We carried the risk so Meyrick did not have to.
Build authority, then convert it
We made LinkedIn the engine: a newsletter and a steady content rhythm that put Meyrick in front of the exact investors it wanted, week after week. Email and direct outreach worked the same accounts in support, so by the time anyone made an ask, the name was already familiar.
The Results
What changed.
Top 5%
LinkedIn newsletter globally, 28,000+ subscribers in roughly eight months
30+
Conversations opened with leading VC and PE firms
100+
Conversations with senior food and ingredients leaders
Next case study
Standing up a new recruitment brand, and the marketing function behind it
Get in Touch
Contact Limivex Marketing Leadership Consultants
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.
- Emailinfo@limivex.com
- Based inManchester, United Kingdom
- Response timeWithin 24 hours