Executive Search, Food and Ingredients
Growing an executive search firm into VC and PE rooms
A new brand, a 17-page strategy and a multi-channel campaign that put Meyrick in conversation with FTSE 250 leaders, VCs and PE firms.
- Sector
- Executive Search
- Engagement
- Ongoing partnership, from 2022
- Services
- Brand, Web, Email, LinkedIn, Telemarketing
- Region
- UK, Europe, North America
The Brief
What they came to us with.
Meyrick Consulting came to Limivex with a clear ambition. They wanted to be in conversation with venture capital and private equity firms, and with the companies those investors had just put money into. The problem was that the executive search market was crowded with firms pretending to be larger than they were, and prospects could spot it instantly.
Their existing positioning blended into a sea of corporate look-alikes. Their outreach was generic. And the audience they wanted, partners at VC and PE firms plus C-suite leaders at portfolio companies in food and ingredients, was the hardest cohort in B2B to interrupt with a cold email.
Before we ran a single campaign, the brand had to earn the right to be in the room.
Our Approach
How we ran the campaign.
Rebuild the brand around the audience, not the category
We threw out the executive search template and built a brand identity that mirrored how Meyrick's target buyers thought about themselves. The new website did the same, positioning Meyrick as a thought partner rather than a recruiter, with the case studies and collateral of a firm with serious history, because that history was real.
Write the strategy before running the campaign
We mapped the venture capital and private equity landscape, then the executive search firms operating in and around Meyrick's niche. Out of that came a 17-page sales and marketing strategy covering messaging, segments, channels and the pillar, macro and micro outcomes we would measure against. The client reviewed and adjusted it with us before we touched a single channel.
Prove the strategy works before billing for it
We then entered a two-week proofing phase, running the strategy live and showing that it delivered the outcomes we had committed to. Only once that proof was on the table did the engagement move into its billable period. The risk sat with us, not the client.
Run email, LinkedIn and telephone in concert
Once live, the campaign played out across email into VCs, PE firms and portfolio companies, LinkedIn outreach against the same accounts, and telemarketing follow-up to anyone showing engagement. Every channel referenced the work the others were doing, so prospects encountered Meyrick three or four times before any direct ask.
The Results
What changed for the client.
30+
Conversations secured with leading VC and PE firms
100+
Conversations with senior leaders in food and ingredients
£3M+
Revenue potential identified across three of the meetings booked
Next case study
Launching a new specialist recruitment brand from a standing start
Get in Touch
Let's Start The Conversation.
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.
- Emailinfo@limivex.com
- StudioManchester, United Kingdom
- Response timeWithin 24 hours