Strategic Email Consultation
We audit your setup, sender reputation, automation gaps and segmentation, then map where revenue is leaking and where the fastest wins sit.
Email Marketing Agency for Recruitment Agencies
A B2B email marketing agency built on deliverability. Cold outreach, lifecycle automation and nurture, run by your fractional CMO and the team that ships the work. Proven in recruitment, applied across B2B, and measured on replies and pipeline.
Trusted by Recruitment Agencies Across the UK
B2B Email Marketing
What a B2B Email Marketing Agency Should Deliver
Most email marketing agencies sell you sends: opens, clicks and a monthly report that never reaches your pipeline. A B2B email marketing agency has a harder job. Reach a small, senior audience with long buying cycles, land in the primary inbox, and turn a quiet database into booked meetings. We built Limivex around that job, first for recruitment firms and now across B2B.
Pipeline, Not Opens
We measure email on replies, meetings and mandates influenced, never on vanity opens. Every sequence is briefed on the outcome it has to produce, then tuned against it.
Inbox, Not Spam
Deliverability comes first. Authenticated sending on infrastructure kept separate from your main domain, so cold outreach and newsletters both reach the people who decide.
One Function, Not Ten Tools
Strategy, copy, automation and reporting run by a fractional CMO and the specialists behind them, inside your wider marketing plan, not bolted on as one more platform to manage.
Inbox
4 newDaniel Hill
9:42
Quick thought on your H1 hiring plan
Saw the new role brief, one thing worth flagging before you brief the market.
Sarah Chen
8:15
Slides for tomorrow
Updated deck attached, let me know if anything still needs a tweak before the client call.
LinkedIn Notifications
Yesterday
You have 5 new connection requests
Three senior people in financial services and two heads of talent.
Ben Roberts
Mon
Re: discovery call
Thursday at 11 works our side. Happy to walk through the brief beforehand.
The Inbox
Email Marketing Deliverability That Reaches the Inbox
Design counts for nothing if the email lands in spam or the promotions tab. Deliverability decides whether the work ever gets read, and it is where most agencies quietly let their clients down.
- Your own sending infrastructure, kept clear of the shared pools that drag a reputation down
- Continuous placement testing across the inboxes your buyers actually open
- Copy a recruitment buyer reads as a real person, with a specialist writer behind every send
What We Run
Fully Managed Email Marketing Services
One managed email marketing service, run end to end. Strategy, deliverability, automation and reporting handled by the team, so email stops being the job nobody has time to run and becomes a channel that produces pipeline.
Deliverability and Technical
Inbox placement, SPF, DKIM, DMARC, sender reputation and IP warming, tuned so your message reaches the primary inbox and stays out of spam and promotions.
CRM and Automation
Lifecycle flows, behavioural triggers and segmentation logic built inside your CRM, so the right message reaches the right contact at the right moment.
Campaign Performance
Subject lines, send timing and copy, iterated against the two numbers a recruitment founder watches: replies and pipeline.
Data and Segmentation
Your database turned into a revenue asset. Cleaned, enriched and segmented so every send earns its place and a dormant contact never gets one.
Anatomy of a Sequence
B2B Cold Email Sequences That Book Meetings
B2B email marketing and cold email live or die on the sequence. Each email earns the next. One opens, one carries an insight, one shows proof, one asks for the call. Each lands at the moment it does the most work.
- Openers built on a real signal about the firm, researched one prospect at a time
- Behavioural triggers between sends, so a dormant contact comes back into the flow
- Pace and tone written for senior recruitment buyers, slower and more considered
Open
Quick thought on your H1 hiring plan
Saw the new role brief, one thing worth flagging before you brief the market.
Insight
What the best search firms do differently
A short read on the three habits that separate the top ten percent of our clients.
Proof
Five minutes on a comparable mandate
A walkthrough of how one of your peers moved from RFP to retainer in eight weeks.
Ask
Worth a 20 minute call this fortnight?
If the previous notes landed, here is a window in my diary that should work for you.
How We Work
How Our Email Marketing Agency Runs Your Programme
Audit
Inbox placement, sender reputation, automation gaps and revenue leakage benchmarked across your stack. We map the database, the sequences and the technical setup.
Strategise
A written roadmap with lifecycle map, segmentation logic, sequence cadence, deliverability plan and the metrics we will report against month by month.
Build
Sending infrastructure, domain authentication, CRM integration, segmentation rules and the first sequences, live in your platform. Everything plumbed before a single email goes out.
Launch
Outreach goes live, lifecycle flows turn on, and we watch placement, replies and conversations in real time. First volume moves slowly and scales on the data.
Optimise
Monthly reporting on placement, replies, meetings booked and revenue. Subject lines, cadence and segments tuned against what is landing.
Consultant-Led
Email Marketing Consultants, Not a Faceless Platform
Software sends the email. It will not tell you which segment to build, which mandate to lead with, or why the last sequence stalled. Our consultants do. This is email marketing consulting with delivery attached: a senior email marketing consultant and a specialist writer who, between them, own the strategy, the copy and the number, the way an in-house team would, without the headcount or the recruitment bill.
What Your Consultant Owns
- A strategy built around your mandates, not a template
- Copy written by a specialist, in the voice of your leaders
- Deliverability and sender reputation actively managed
- One person accountable for replies and pipeline, every month
Sector Fit
Email Marketing for Recruitment Firms and B2B Teams
We built our email marketing for the recruitment sales cycle: long courtships, retained mandates, and decisions that sit with several people at once. The same engineering carries across B2B, where email has to keep a firm credible through a long, multi-touch buying cycle.
Long Sales Cycles
Mandates take months to land. The cadence keeps your firm in front of a client across the gap between first contact and signed terms.
Multi-Stakeholder Buying
A retained brief can touch four to six people on the client side. Our segmentation and lifecycle flows speak to each one in their own language.
High-Value Deals
When a single placement or retainer is worth five or six figures, the writing has to earn it. A specialist writer is on every send.
What Clients Say
Trusted by Recruitment Founders
26+
Finalised Projects
98%
Client satisfaction rate
18
Brand Transformations
01 / 05
“Limivex now controls our entire sales and marketing activity across Europe and the US, and I'm having calls every week with my ideal clients.”
Email Marketing FAQ
Email Marketing Agency FAQs
Have more questions? Book a free discovery call
Book a Discovery Call
Or, email us at info@limivex.com
From The Journal
Specialist Articles for Smarter Marketing Decisions
Marketing Strategy Guide24 min read
How to Get Clients for a Recruitment Agency
How to win recruitment clients in a shrinking market: building a target list, what to say when you reach a hiring manager, the UK outreach rules nobody mentions, and how to turn a first vacancy into a lasting relationship.
Marketing Strategy Guide16 min read
What a Fractional CMO Does for Professional Services Firms
How the fractional CMO model works in professional services: what the role actually covers, the triggers that lead boutique firms to it, and how it differs from an agency or a full-time hire.
Content Marketing11 min read
Extracting the Real Value from Your Marketing Agency as a Recruitment Firm
Working with a marketing agency should make life easier, not add another moving part to manage. But too often, recruitment agencies and search firms only get a fraction of the value available to them.
Keep Exploring
Where to Go Next
Services & Solutions
- Fractional CMOSenior marketing leadership
- Brand TransformationPositioning, identity and guidelines
- Lead GenerationClient briefs, not cold lists
- Content MarketingEditorial that earns the read
- LinkedIn MarketingAuthority where your buyers are
- Website DesignSites that win clients and rank
- SEORank for the searches clients run
- PPC AdvertisingPaid campaigns tied to pipeline
- Social Media MarketingWin clients, attract candidates
- B2B SEO AgencyB2B SEO, proven in the toughest recruitment SERPs
Industries
- Recruitment FirmsMarketing built for contingency and specialist firms
- Executive Search FirmsAuthority programmes for retained search practices
- HeadhuntersMarketing tuned to direct approach mandates
- RPO ProvidersEnterprise marketing for talent solutions firms
- Staffing AgenciesPipeline for temporary and contract staffing firms
Selected Work
- Adastrum ConsultingContent and LinkedIn for an executive search firm
- Nicholas AlexanderWeb, content and LinkedIn for a retail search firm
- Meyrick ConsultingExecutive search, VC and PE outreach
- Quay GroupMembers portal, content and a website redesign
- SmartChoice InternationalSEO and content programme for an IT recruiter
- Clear RecruitmentData centre recruiter, bespoke build and content
- 83DATALaunching a new data recruitment brand
- QICOGlobal IT brand rebuild, 2,600% organic lift