Strategic Email Consultation
We audit your setup, sender reputation, automation gaps and segmentation, then map where revenue is leaking and where the fastest wins sit.
Email Marketing Consultants for Recruitment Firms
Email marketing consultants built on deliverability. Cold outreach, lifecycle automation and nurture, run by your fractional CMO and the team that ships the work. Proven in recruitment, applied across B2B, and measured on replies and pipeline.
Cold outreach sequences
Deliverability management
Lifecycle and nurture flows
Newsletters and campaigns
Data and segmentation
Recruitment and search only
Every client we send for hires people for a living
Led by a fractional CMO
A marketing director sets the plan, not an account manager
Deliverability comes first
Domains, records and warm up handled before a word is written
Measured on replies
Reported on conversations started, not opens and clicks
Why It Works
Why Email Marketing Works for Recruitment Agencies
Email is the one channel where you choose the reader. For a recruitment firm selling to a small number of named hiring managers, that is worth more than reach.
A good programme does two jobs at once: it opens conversations with firms that have never heard of you, and it keeps you in front of the ones that have until a vacancy actually lands. Both are cheap to run once the setup is right, and both are measurable to the reply.
- You own the list
- Social platforms decide who sees your posts and change their minds without telling you. Your email list is an asset you keep, and it reaches the same people next quarter whatever the algorithm does.
- It reaches the person who signs off the fee
- Search and social put you in front of whoever happens to be looking. Email puts you in front of the named hiring director you chose, on a day you chose, which is why it sits closest to revenue.
- It suits a long buying cycle
- Most hiring managers are not ready when you first contact them. Email is the only channel where you can stay useful and visible for six months at almost no extra cost per contact.
- You can see exactly what happened
- Delivered, opened, clicked, replied, and which of those turned into a meeting. Every assumption in the programme is testable, so the argument about what works stops being an opinion.
Common Problems
Why Your Emails Are Not Getting Replies
Almost every recruitment firm we audit has the same handful of faults, and none of them are about writing better copy. Here is what we find, and what is actually causing it.
Your emails land in spam or promotions and you only find out months later
The sending domain was never authenticated, or cold outreach is going out from the same domain your consultants use, so one complaint drags everything down.
You send to the whole database because nobody has segmented it
Contacts were imported once and never sorted by sector, seniority or how they came in, so every message has to be generic enough for all of them and lands for none of them.
Open rates look fine but almost nobody replies
The subject line is doing its job and the message is not. It leads with what your firm does rather than something the reader can use, and the ask is too big for a first email.
Outreach stops whenever the desk gets busy
It depends on consultants finding time between placements. Without sequences running in the background, the pipeline goes quiet exactly when billing is highest.
Your database has thousands of contacts you have not touched in a year
There is no nurture programme, so people who once enquired go cold and get re-approached as strangers by a competitor who did stay in touch.
You cannot say which enquiries email actually produced
The platform reports opens and clicks, and nothing connects those to the CRM, so email gets judged on numbers that have no bearing on fees.
If two or three of these sound familiar, the fix is usually a technical audit and a rebuilt sequence rather than a new platform. We will tell you which on a first call.
Book an email audit callBefore the Reply
What Decides Whether an Email Gets a Reply
Four things have to go right, in order, before anyone writes back. Miss one and the rest of the sequence never gets the chance to work.
Delivered
Does it reach the inbox at all?
Authenticated sending with SPF, DKIM and DMARC in place, on a domain kept separate from the one your team emails clients from.
Opened
Is it from someone they recognise?
A named sender your buyer has heard of, a subject line about their market rather than your service, and a send time that suits their week.
Read
Is it worth their two minutes?
Something specific they can use: a salary benchmark, a market shift, a name they should know. Value before the ask, every time.
Answered
Is it easy to reply to?
One clear question a busy person can answer in a line, going to a consultant who picks it up the same day rather than an unmonitored inbox.
B2B Email Marketing
What a B2B Email Marketing Agency Should Deliver
Most email marketing agencies sell you sends: opens, clicks and a monthly report that never reaches your pipeline. A B2B email marketing agency has a harder job. Reach a small, senior audience with long buying cycles, land in the primary inbox, and turn a quiet database into booked meetings. We built Limivex around that job, first for recruitment firms and now across B2B.
Reporting on meetings booked, not opens
We measure email on replies, meetings and mandates influenced, never on vanity opens. Every sequence is briefed on the outcome it has to produce, then tuned against it.
Deliverability managed as a standing job
Deliverability comes first. Authenticated sending on infrastructure kept separate from your main domain, so cold outreach and newsletters both reach the people who decide.
One team across strategy, copy and automation
Strategy, copy, automation and reporting run by a fractional CMO and the specialists behind them, inside your wider marketing plan, not bolted on as one more platform to manage.
What We Run
Fully Managed Email Marketing Services
One managed email marketing service, run end to end. Strategy, deliverability, automation and reporting handled by the team, so email stops being the job nobody has time to run and becomes a channel that produces pipeline.
Deliverability and Technical
Inbox placement, SPF, DKIM, DMARC, sender reputation and IP warming, tuned so your message reaches the primary inbox and stays out of spam and promotions.
CRM and Automation
Lifecycle flows, behavioural triggers and segmentation logic built inside your CRM, so the right message reaches the right contact at the right moment.
Campaign Performance
Subject lines, send timing and copy, iterated against the two numbers a recruitment founder watches: replies and pipeline.
Data and Segmentation
Your database turned into a revenue asset. Cleaned, enriched and segmented so every send earns its place and a dormant contact never gets one.
Inbox
4 newDaniel Hill
9:42
Quick thought on your H1 hiring plan
Saw the new role brief, one thing worth flagging before you brief the market.
Sarah Chen
8:15
Slides for tomorrow
Updated deck attached, let me know if anything still needs a tweak before the client call.
LinkedIn Notifications
Yesterday
You have 5 new connection requests
Three senior people in financial services and two heads of talent.
Ben Roberts
Mon
Re: discovery call
Thursday at 11 works our side. Happy to walk through the brief beforehand.
The Inbox
Email Marketing Deliverability and Sender Reputation
Design counts for nothing if the email lands in spam or the promotions tab. Deliverability decides whether the work ever gets read, and it is where most agencies quietly let their clients down.
- Your own sending infrastructure, kept clear of the shared pools that drag a reputation down
- Continuous placement testing across the inboxes your buyers actually open
- Copy a recruitment buyer reads as a real person, with a specialist writer behind every send
Anatomy of a Sequence
How a B2B Cold Email Sequence Works
B2B email marketing and cold email live or die on the sequence. Each email earns the next. One opens, one carries an insight, one shows proof, one asks for the call. Each lands at the moment it does the most work.
- Openers built on a real signal about the firm, researched one prospect at a time
- Behavioural triggers between sends, so a dormant contact comes back into the flow
- Pace and tone written for senior recruitment buyers, slower and more considered
Open
Quick thought on your H1 hiring plan
Saw the new role brief, one thing worth flagging before you brief the market.
Insight
What the best search firms do differently
A short read on the three habits that separate the top ten percent of our clients.
Proof
Five minutes on a comparable mandate
A walkthrough of how one of your peers moved from RFP to retainer in eight weeks.
Ask
Worth a 20 minute call this fortnight?
If the previous notes landed, here is a window in my diary that should work for you.
The Setup
Your Email Platform and Sending Setup
Most email problems are plumbing, not writing. Before a single campaign goes out we build and check five layers, in this order, because each one only works if the one above it is right. You keep ownership of all of it, and it stays yours if we ever stop working together.
Sending domain and authentication
Cold outreach goes out on a separate domain from the one your consultants use, so a spam complaint can never threaten your day to day email. SPF, DKIM and DMARC are configured and monitored on both.
The email platform itself
We work in whichever platform you already pay for, or recommend one against your list size, your CRM and how much automation you need. You own the account and the data, not us.
CRM connection
Your recruitment CRM stays the source of truth. Contacts, statuses and replies sync both ways, so a consultant sees the email history on the record before they pick up the phone.
Segmentation and list hygiene
Contacts sorted by sector, seniority, source and how warm they are, with bounces and dormant addresses suppressed. This is the single biggest lever on whether the next send lands.
Reporting back to the CRM
Delivery, replies and meetings booked reported against the pipeline rather than the platform dashboard, so you can see what email contributed in fees, not in opens.
How We Work
How Our Email Marketing Agency Runs Your Programme
Audit
Inbox placement, sender reputation, automation gaps and revenue leakage benchmarked across your stack. We map the database, the sequences and the technical setup.
Strategise
A written roadmap with lifecycle map, segmentation logic, sequence cadence, deliverability plan and the metrics we will report against month by month.
Build
Sending infrastructure, domain authentication, CRM integration, segmentation rules and the first sequences, live in your platform. Everything plumbed before a single email goes out.
Launch
Outreach goes live, lifecycle flows turn on, and we watch placement, replies and conversations in real time. First volume moves slowly and scales on the data.
Optimise
Monthly reporting on placement, replies, meetings booked and revenue. Subject lines, cadence and segments tuned against what is landing.
Consultant-Led
What Our Email Marketing Consultants Do for You
Software sends the email. It will not tell you which segment to build, which mandate to lead with, or why the last sequence stalled. Our consultants do. This is email marketing consulting with delivery attached: a senior email marketing consultant and a specialist writer who, between them, own the strategy, the copy and the number, the way an in-house team would, without the headcount or the recruitment bill.
The thinking is public, too. Our guide to B2B email marketing covers deliverability, UK cold email law and the sequences that earn replies, so you can judge the depth before you ever speak to us.
What Your Consultant Owns
- A strategy built around your mandates, not a template
- Copy written by a specialist, in the voice of your leaders
- Deliverability and sender reputation actively managed
- One person accountable for replies and pipeline, every month
Our Clients
Recruitment Firms That Have Trusted Us With Their Email Marketing
We hold the sending domains, the sequences and the reporting for specialist recruiters, executive search firms and staffing businesses across the UK, the US and the Middle East. In most cases email started as one channel and grew into the whole marketing function.
Clear Recruitment, Meyrick Consulting, Adastrum Consulting, Quay Group, SmartChoice International, Nicholas Alexander.
Sector Fit
Email Marketing for Recruitment Firms and B2B Teams
We built our email marketing for the recruitment sales cycle: long courtships, retained mandates, and decisions that sit with several people at once. The same engineering carries across B2B, where email has to keep a firm credible through a long, multi-touch buying cycle.
Long Sales Cycles
Mandates take months to land. The cadence keeps your firm in front of a client across the gap between first contact and signed terms.
Multi-Stakeholder Buying
A retained brief can touch four to six people on the client side. Our segmentation and lifecycle flows speak to each one in their own language.
High-Value Deals
When a single placement or retainer is worth five or six figures, the writing has to earn it. A specialist writer is on every send.
Who We Build It For
Who We Run Email Marketing For
A staffing desk sending two hundred emails a day and a search firm sending twelve a week are running opposite programmes. The infrastructure is the same. The volume, the writing and the definition of a good week are not.
Recruitment Agencies
Client outreach to named hiring managers in your sectors, plus a nurture programme that keeps your firm in the inbox between vacancies. Sequences run per desk, so a tech consultant and a finance consultant are not sending the same message.
Email marketing for recruitment agencies
Executive Search Firms
Small, senior lists where volume is the wrong instinct. Considered outreach to a few hundred board level contacts, written in your partners' voice, plus market commentary that keeps you credible through a long appointment cycle.
Email marketing for executive search firms
RPO Providers
Several stakeholders to convince and a procurement gate at the end. Multi-contact sequences that give each person what they need to argue your case internally, timed around tender cycles rather than your sales quarter.
Email marketing for RPO providers
Staffing Agencies
Both sides of the market, automated. Client campaigns that fill vacancies this week, and candidate nurture that keeps available workers responding to you rather than the agency that texted them first.
Email marketing for staffing agencies
Headhunters
Discreet, low volume, high credibility. A handful of well researched emails a week from a named partner, on properly authenticated infrastructure, so approaches land in the inbox and never look like a bought list.
Email marketing for headhunters
Our Work
Email Marketing Case Studies
Three firms where outreach and nurture are part of the marketing function we run. Each case study sets out the brief, what we built and what it returned.
Executive Search
The marketing function behind an executive search firm, led by a fractional CMO
A rebuilt brand, a full strategy and a LinkedIn newsletter that reached the top 5% of newsletters globally. Meyrick now sits in conversation with FTSE 250 leaders, VCs and PE firms.
- Top 5%LinkedIn newsletter globally, 28,000+ subscribers in roughly eight months
- 30+Conversations opened with leading VC and PE firms
Recruitment
Standing up a new recruitment brand, and the marketing function behind it
We led the launch and ran the marketing from a standing start. Brand, an email programme and an original salary guide turned 83DATA from an idea into retained client accounts, and a partnership that ran for years.
- Retained accountsWon from a standing start and held for years
- 2020 launchOne brand built, then years running the function behind it
IT and Workspace Solutions
Leading the marketing for a global IT and workspace provider
We stepped in as QICO's fractional CMO and the team behind it: a 50-page strategy, a new brand, a website built to convert, and the demand programme to run it. Organic traffic rose by 2,600% in the first three months, and lead conversions by 40%.
- 2,600%Organic search traffic growth in the first three months after launch
- 40%More lead conversions from the demand programme
Cost
What Email Marketing Costs in the UK
Typical UK monthly retainer
£1,000 to £5,000
That is the honest range across credible UK agencies, and ours sits inside it. What you pay depends on the five things below. We agree a fixed monthly fee once we have seen your list and your setup, so there is no hourly billing and no surprise invoice.
Anything priced like a software subscription is usually just a software subscription. Platform licences are paid by you, directly, and are separate from our fee.
List size and condition
A few thousand contacts already sorted in a CRM
Tens of thousands of unsorted contacts needing a clean and a rebuild
Cold outreach volume
Nurture and newsletters to people who already know you
New domains, warm-up and prospect research for outbound at volume
Number of sequences
One client sequence and a monthly newsletter
Separate sequences per sector, per desk and for candidates as well as clients
How much we write
Your team drafts and we edit and schedule
Every email researched and written by our copywriters in your leaders' voice
Technical starting point
Authentication already in place and a working CRM connection
A damaged sender reputation to repair and integrations to build
What Clients Say
Trusted by Recruitment Founders
26+
Finalised Projects
98%
Client satisfaction rate
18
Brand Transformations
01 / 04
“Limivex now controls our entire sales and marketing activity across Europe and the US, and I'm having calls every week with my ideal clients.”
“Daniel transformed my social media presence and messaging in a short space of time. I only wish I'd met him 10 years ago.”
“Limivex was instrumental in the successful launch of 83DATA. Their creative design capabilities are beyond anything we've used before.”
“Limivex supported us with branding, web design, even a radio ad. Their knowledge of sales and marketing is second to none.”
Email Marketing FAQ
Email Marketing Agency FAQs
Have more questions? Book a free discovery call
Apply to work with us
Or, email us at Email us
Email marketing is the use of email to reach prospects and clients directly, from cold outreach that opens new conversations to nurture sequences that keep you in front of buyers until they are ready. For recruitment and B2B firms it is the channel closest to revenue, because it lands your message in the inbox of the exact person who signs off the mandate.
Credible email marketing retainers in the UK generally run from around £1,000 to £5,000 a month depending on scope, list size and how much cold outreach is involved. Ours sits inside a fractional CMO led marketing function, so email is planned alongside content, LinkedIn and SEO rather than sold as an isolated channel. Anything priced like a software subscription is usually just a software subscription.
Email marketing works by combining three things: clean deliverability so you reach the inbox, the right list segmented by who you want to talk to, and copy written to earn a reply. We handle all three, sending from authenticated infrastructure kept separate from your main domain, so cold outreach and nurture both land and produce meetings rather than opens.
A healthy B2B email open rate sits around 30 to 45 per cent, though it varies by list quality and sector, and reply rate matters far more for outbound. We optimise for meetings booked and pipeline influenced, not opens, because a high open rate on a campaign nobody replies to changes nothing.
For B2B audiences, mid-morning on Tuesday to Thursday tends to perform best, when buyers are at their desks but not buried in a Monday backlog or winding down on Friday. The right window depends on your specific audience, though, so we test send times against your own reply data rather than relying on generic rules.
Yes, when it is done properly. Cold email still generates meetings for recruitment and B2B firms, provided deliverability is clean, the list is tightly targeted and every message is personalised rather than blasted. The reason it fails for most firms is broken sender setup and generic copy, both of which we fix before a single campaign goes out.
Yes. Business-to-business cold email is legal in the UK under PECR and UK GDPR, provided you have a legitimate interest, target relevant business contacts, identify yourself clearly and offer an easy opt out. We build outreach to stay compliant, so your firm reaches new clients without putting the domain or the brand at risk.
A consultant advises and hands you a plan; an agency also builds and runs it. With Limivex you get both. Senior email marketing consultants own the strategy and the number, and the team behind them ships the infrastructure, the sequences and the reporting, so nothing stalls between the advice and the send.
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Keep Exploring
Where to Go Next
Services & Solutions
- Fractional CMOSenior marketing leadership
- Brand TransformationPositioning, identity and guidelines
- Lead GenerationClient briefs, not cold lists
- Content MarketingEditorial that earns the read
- LinkedIn MarketingAuthority where your buyers are
- Website DesignSites that win clients and rank
- SEORank for the searches clients run
- PPC AdvertisingPaid campaigns tied to pipeline
- Social Media MarketingWin clients, attract candidates
- Digital Marketing OutsourcingOne team instead of a department
- B2B SEO AgencyB2B SEO, proven in the toughest recruitment SERPs
Industries
- Recruitment FirmsMarketing built for contingency and specialist firms
- Executive Search FirmsAuthority programmes for retained search practices
- HeadhuntersMarketing tuned to direct approach mandates
- RPO ProvidersEnterprise marketing for talent solutions firms
- Staffing AgenciesPipeline for temporary and contract staffing firms
Selected Work
- Adastrum ConsultingContent and LinkedIn for an executive search firm
- Nicholas AlexanderWeb, content and LinkedIn for a retail search firm
- Meyrick ConsultingExecutive search, VC and PE outreach
- Quay GroupMembers portal, content and a website redesign
- SmartChoice InternationalSEO and content programme for an IT recruiter
- Clear RecruitmentData centre recruiter, bespoke build and content
- 83DATALaunching a new data recruitment brand
- QICOGlobal IT brand rebuild, 2,600% organic lift