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Limivex

A Fractional CMO for Executive Search Firms With the Team to Deliver

Senior marketing leadership that owns the plan, and a lean expert team that ships the work across brand, content, LinkedIn, email and web. One marketing function, run for retained search practices placing into PE portfolios, FTSE boards and family offices.

Daniel AntonowiczDavid EalesMike MeyrickRichard HarrisChris Dunham

Trusted by Recruitment Agencies Across the UK

The Mandate

What Executive Search Marketing Has to Get Right

Retained search sells at the senior end of B2B, where the playbook that works for high-volume recruitment falls apart in front of a board-level buyer.

  1. Tenet

    Buyers research long before they reply.

    PE partners, board chairs and group HRDs vet search firms across LinkedIn, the website and back-channel referrals before a single email is opened. The brand earns the seat before the meeting.

  2. Tenet

    Cycles run for months, sometimes years.

    A retained mandate often takes nine to eighteen months from first impression to signed engagement. Marketing has to compound across that whole window.

  3. Tenet

    Reputation is the entire product.

    The LinkedIn post, the newsletter, the proposal deck, even the website footer all signal whether you are a peer or a vendor. One inconsistency disqualifies you, quietly, and you never hear why.

Who You Are Pitching To

Six Rooms Your Marketing Has to Land In

Operating partners and platform builders

Private Equity

They want a search firm that already lives inside the thesis and can talk it back to them.

Newly installed leaders under value-creation plans

Portfolio CEOs

They are reading specialist content for proof that you have placed peers into similar mandates before.

Chairs and non-executive directors

Board Chairs

They short list quietly, and reputation, content depth and reliable referrals settle the panel before a call is ever booked.

Heads of talent at scale-up and FTSE leadership

Group HR Directors

They are juggling three or four search partners. The one that brings real sector insight alongside the shortlist keeps the next brief.

Owner-managers planning succession

Founder Owners

They take their time, and they back the firm that reads like a peer rather than a fee-chaser.

Nomination committees and trustee boards

Search Committees

They expect a documented process, references and proof of confidentiality before marketing even backs the panel pitch.

The Programme

One Function We Run for Executive Search Firms

These are the same channels the rest of B2B uses. What changes for retained search is the cadence, the calibration and the tone, with one CMO owning the plan across all of them rather than six suppliers each guarding a lane. Every line below is tuned for the retained search market and links through to the underlying service.

  1. Brand Transformation

    Earn the seat before the meeting

    Positioning that signals peer status to PE and the boardroom, with a visual system that holds its line across the deck, the pitch document and the website.

  2. Content Marketing

    Specialist depth that buyers cite back

    Long-form market analysis, hiring intelligence and sector commentary written by senior editors. The proof that the firm reads its market as closely as it reads its candidates.

  3. LinkedIn Marketing

    Authority under named partners

    Personal profiles run for each partner, weekly content in their voice, newsletter programmes and researched outreach into PE houses, portfolio companies and chairs. This is the channel where partner-led content compounds fastest.

  4. Email Marketing

    Conversations with the right inbox

    Researched sequences calibrated to PE, FTSE and family office leadership. Deliverability and copy that reads like a partner wrote it, because a partner did.

  5. Recruitment SEO

    Ranks, and survives the panel review

    Recruitment SEO targeting the commercial searches that matter, plus ranked service pages and case work built to convert when the chair clicks through after the referral.

  6. PPC Advertising

    Targeted reach for retained briefs

    Discreet, account-based paid campaigns when a new practice area or sector specialism needs visibility fast. Useful for launches, less so for steady state.

  7. Social Media Marketing

    Presence that suits the boardroom

    Measured, LinkedIn-led social that keeps your partners credible with PE, FTSE and family office leadership, extended across other channels only where discretion allows.

The Proof

An Executive Search Brand, Reset for PE and FTSE Rooms

Meyrick Consulting brand and website case study
Case study, Meyrick Consulting

Growing an executive search firm into VC and PE rooms.

A new brand, a 17-page strategy and a multi-channel campaign that put Meyrick in conversation with FTSE 250 leaders, VCs and PE firms across food and ingredients.

Sector
Executive Search, Food and Ingredients
Engagement
Ongoing partnership, from 2022
Region
UK, Europe, North America
  • Top 5%LinkedIn newsletter globally, 28,000+ subscribers in around eight months
  • 100+conversations with senior leaders in food and ingredients
  • £3M+revenue potential identified across three meetings booked
Read the Meyrick case study

What Clients Say

Trusted by Recruitment Founders

  • 26+

    Finalised Projects

  • 98%

    Client satisfaction rate

  • 18

    Brand Transformations

Mike Meyrick, Chief Executive Officer, Meyrick Consulting

01 / 05

Limivex now controls our entire sales and marketing activity across Europe and the US, and I'm having calls every week with my ideal clients.
Mike Meyrick

Mike Meyrick

Chief Executive Officer, Meyrick Consulting

Executive Search FAQ

What Search Partners Ask Us

Daniel Hill, Founder of Limivex

Have more questions? Book a free discovery call

From The Journal

Specialist Articles for Smarter Marketing Decisions

Get in Touch

Contact Limivex Marketing Leadership Consultants

Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.

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  • Based inManchester, United Kingdom
  • Response timeWithin 24 hours
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