Operating partners and platform builders
Private Equity
They want a search firm that already understands the thesis, not one that needs the thesis explained to them.
Brand, content, LinkedIn, email and web for retained search practices placing into PE portfolios, FTSE boards and family offices. Marketing built for the rooms you actually pitch into.





Trusted by Recruitment Agencies Across the UK
The Mandate
Retained search sells at the senior end of B2B. The marketing playbook that works for high volume recruitment does not survive contact with the board level buyer.
PE partners, board chairs and group HRDs vet search firms across LinkedIn, the website and back-channel referrals before a single email is opened. The brand has to earn the seat before the meeting.
A retained mandate often takes nine to eighteen months from first impression to signed engagement. Marketing has to compound across that window, not chase a single quarter.
Every touchpoint, the LinkedIn post, the newsletter, the proposal deck, the website footer, signals whether you are a peer or a vendor. Inconsistency disqualifies you silently.
Who You Are Pitching To
Operating partners and platform builders
They want a search firm that already understands the thesis, not one that needs the thesis explained to them.
Newly installed leaders under value-creation plans
They are reading specialist content for proof that you have placed peers into similar mandates before.
Chairs and non-executive directors
They short list quietly. Reputation, content depth and reliable referrals decide the panel before a call is booked.
Heads of talent at scale-up and FTSE leadership
They are juggling three or four search partners. The one that brings sector insight, not just CVs, keeps the next brief.
Owner-managers planning succession
They take their time. They want a firm that feels like a peer and writes like one, not a recruiter chasing a fee.
Nomination committees and trustee boards
They expect a documented process, references and proof of confidentiality. Marketing has to back the panel pitch.
The Programme
The channels are the same as the rest of B2B. The cadence, calibration and tone are not. Every line below is tuned for the retained search market and links through to the underlying service.
Earn the seat before the meeting
Positioning that signals peer status to PE and the boardroom. A visual system that holds its line across deck, pitch document and website.
Specialist depth that buyers cite back
Long form market analysis, hiring intelligence and sector commentary written by senior editors. The proof that the firm reads the market, not just the candidates.
Authority under named partners
Personal profiles managed for each partner, weekly content in their voice, newsletter programmes and researched outreach into PE, portfolio companies and chairs.
Conversations with the right inbox
Researched sequences calibrated to PE, FTSE and family office leadership. Deliverability and copy that reads like a partner wrote it, because a partner did.
A site that survives the panel review
Recruitment SEO targeting the commercial searches that matter, plus service pages and case work built to convert when the chair clicks through after the referral.
Targeted reach for retained briefs
Discreet, account based paid campaigns when a new practice area or sector specialism needs visibility fast. Useful for launches, less so for steady state.
The Proof

A new brand, a 17 page strategy and a multi channel campaign that put Meyrick in conversation with FTSE 250 leaders, VCs and PE firms across food and ingredients.
Executive Search FAQ

Or, email us at info@limivex.com
From The Journal
Hire a fractional CMO for professional services: strategy, pipeline and brand without a full-time hire. When to hire, what it costs and what to expect. UK boutique firms.
Managing a marketing team like any other team requires structure, clarity, and communication. Managing one that is largely remote, with a hybrid element for local team members, raises the bar even further.
Working with a marketing agency should make life easier, not add another moving part to manage. But too often, recruitment agencies and search firms only get a fraction of the value available to them.
Get in Touch
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.