Recruitment, Data Science
Standing up a new recruitment brand, and the marketing function behind it
We led the launch and ran the marketing from a standing start. Brand, an email programme and an original salary guide turned 83DATA from an idea into retained client accounts, and a partnership that ran for years.
- Sector
- Recruitment
- Engagement
- From launch in 2020
- Scope
- Marketing leadership, brand, email, content
- Region
- UK and Europe
Sector focus: Marketing for Recruitment Firms
Services used: Email Marketing, Content Marketing
The Brief
What they came to us with.
83ZERO had a strong reputation placing technical IT talent for blue chips and specialist tech vendors. While running a project for a large European vendor that needed data scientists, they spotted a bigger opening: a specialist brand built solely around data hiring. 83DATA was born.
A new brand in an established space has a hard job. It has to feel credible enough to win conversations with senior data leaders who have never heard of it, and earn that credibility fast enough that the parent business sees payback before momentum stalls.
83ZERO had the recruitment expertise and no senior marketing to launch the brand behind it. That is what they brought us in to be: the leadership that owned the plan, and the team that shipped it.
Our Approach
How we led it.
Buy credibility before asking for the meeting
A brand nobody has heard of cannot open with a cold pitch, so we built the proof first. A short promotional video, made from stock footage on a tight budget. A brochure that carried real 83DATA client testimonials and the proposition in one piece a prospect could keep and forward. From day one, the new brand looked like one that had been around for years.
Target by role, not by company
With the assets ready, we ran a targeted email campaign at a senior data audience by job title. The first wave booked meetings with decision-makers. 83DATA closed those into retained accounts that kept sending it their data roles for years.
Build authority with original research
The campaign was producing revenue, so we made the case to reinvest some of it in the brand. We researched and wrote a 2021 data salary guide, then designed it and put it in front of the existing list and a wider 5,000 senior data job titles. It gave 83DATA a reason to land in the inbox of every senior data hire in its market, on its own authority rather than a cold ask.
Stay and own it
83DATA stayed a Limivex client for years after launch. We ran the marketing the launch was built on, and every new piece reinforced the position 83DATA held in its market. We did not ship a project and walk away. We took on the function and ran it.
The Results
What changed.
Retained accounts
Won from a standing start and held for years
2020 launch
One brand built, then years running the function behind it
Positive ROI
Returned inside the first wave of outreach
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- Emailinfo@limivex.com
- Based inManchester, United Kingdom
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