Recruitment, Data Science
Launching a new specialist recruitment brand from a standing start
Launch collateral, an email programme and a sector-leading salary guide that took 83DATA from idea to retained marketing partnership in under two years.
- Sector
- Recruitment
- Engagement
- Ongoing partnership, from 2020
- Services
- Brand, Video, Brochure, Email, Content
- Region
- UK and Europe
The Brief
What they came to us with.
83ZERO had built a strong reputation placing technical IT talent for blue chips and specialist tech vendors. Whilst running a project for a large European vendor placing data scientists, they spotted a much bigger opportunity, a specialist brand built solely around data hiring.
83DATA was born. Like any new brand entering an established space, the launch had to do two things at once. It had to feel credible enough to win conversations with senior data leaders who had never heard of it, and it had to do so quickly enough that the parent business saw payback before momentum stalled.
Limivex was brought in to build the launch collateral and run the campaign that would turn the idea into a working pipeline.
Our Approach
How we ran the campaign.
Lead with collateral that buys credibility
Before a single email went out, we produced the two assets the brand needed in front of prospects. A short promotional video, storyboarded, scored and edited from stock footage on a tight budget, and a brochure that put real client testimonials and the 83DATA proposition into a single piece prospects could keep and forward. Both gave the new brand the feel of an established one from day one.
Target by role, not by company
Once the collateral was in hand, we ran a targeted email campaign against a senior data audience by job title. The first wave secured meetings with key decision-makers that 83DATA closed into retained accounts, accounts that continue to send their data roles to 83DATA today.
Build authority with original research
With the campaign producing revenue, the client commissioned a 2021 salary guide for the data niche. We designed it, researched the content and shaped the narrative, then marketed it to the existing target list plus a wider audience of 5,000 senior data job titles. The guide gave 83DATA a reason to be in the inbox of every senior data hire in their patch.
Hold the partnership, do not just hit and run
Two years on, 83DATA remains a Limivex client. We continue to build collateral and run the email programme that generated their first wins, with each new asset reinforcing the position the launch campaign established.
The Results
What changed for the client.
5,000
Senior data prospects reached with the bespoke salary guide
2+ years
Retained marketing partnership across launch and beyond
Positive ROI
Delivered inside the first wave of email outreach
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Get in Touch
Let's Start The Conversation.
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.
- Emailinfo@limivex.com
- StudioManchester, United Kingdom
- Response timeWithin 24 hours