Uncover the Brand Beneath
We start with audits, stakeholder interviews and buyer research to surface what your firm actually stands for, what your market believes, and the gap between the two. The strategy starts here. A moodboard comes much later.
Brand Transformation for Recruitment and Search Firms
Positioning, identity and brand systems that turn senior expertise into credibility your buyers respond to, led by your fractional CMO and shipped by the team alongside them.
Trusted by Recruitment Agencies Across the UK
What We Build
A buyer decides whether your firm is credible in the first few seconds, before they read a word of copy. Brand transformation rebuilds the positioning, the proof and the presence that win that moment. We run it as part of your marketing function, led by your fractional CMO and the team that ships the work.
Credibility
A brand the people who hire you find believable on first impression, before they read a word of copy.
Authority
Positioning, language and proof that earn your firm a seat at the table when the work that matters is being scoped.
Presence
A consistent, recognisable system that shows up everywhere your buyers look, in a voice that sounds like one company.
Our Four Pillars
How We Transform a Brand
Craft a Cohesive Identity
Positioning, naming, a messaging matrix, tone of voice, logo system, typography and palette, all designed as one system. Every element earns its place by doing a job for your buyers.
Build a Memorable Experience
The brand has to survive contact with real prospects, so we roll it out across your website, social, decks, proposals and email. One firm, one voice, wherever a buyer meets you.
Equip the Team to Carry It
Guidelines, templates and training so your team applies the system without us in the room. Then your fractional CMO keeps it on track as you add people, launch campaigns and open new channels, long after the rebrand ships.
The Brand System
Everything Your New Brand Comes With
Positioning Statement
Who you are, who you serve, and what you stand for, written so your senior team can repeat it without checking the deck.
Naming and Taglines
Firm names, sub brands, product names and the strap lines that lock the proposition into a single line.
Tone of Voice
A voice charter with example phrases your writers, recruiters and partners can actually use, plus the words you steer clear of.
Visual Identity
Logo system, typography, palette and motion. A coherent kit that travels from pitch deck to social tile to live event signage.
Brand Guidelines
A practical brand book your team will actually use. Clear rules where they matter, room to move where they do not.
Launch Plan
An internal rollout, a client comms plan and an external launch moment, so the new brand arrives as an event your market notices.
What Clients Say
Trusted by Recruitment Founders
26+
Finalised Projects
98%
Client satisfaction rate
18
Brand Transformations
01 / 05
“Limivex now controls our entire sales and marketing activity across Europe and the US, and I'm having calls every week with my ideal clients.”
Brand Transformation FAQ
The Questions Founders Ask Us
Have more questions? Book a free discovery call
Book a Discovery Call
Or, email us at info@limivex.com
From The Journal
Specialist Articles for Smarter Marketing Decisions
Marketing Strategy Guide24 min read
How to Get Clients for a Recruitment Agency
How to win recruitment clients in a shrinking market: building a target list, what to say when you reach a hiring manager, the UK outreach rules nobody mentions, and how to turn a first vacancy into a lasting relationship.
Marketing Strategy Guide16 min read
What a Fractional CMO Does for Professional Services Firms
How the fractional CMO model works in professional services: what the role actually covers, the triggers that lead boutique firms to it, and how it differs from an agency or a full-time hire.
Content Marketing11 min read
Extracting the Real Value from Your Marketing Agency as a Recruitment Firm
Working with a marketing agency should make life easier, not add another moving part to manage. But too often, recruitment agencies and search firms only get a fraction of the value available to them.
Keep Exploring
Where to Go Next
Services & Solutions
- Fractional CMOSenior marketing leadership
- Lead GenerationClient briefs, not cold lists
- Content MarketingEditorial that earns the read
- LinkedIn MarketingAuthority where your buyers are
- Email MarketingCold sequences and nurture flows
- Website DesignSites that win clients and rank
- SEORank for the searches clients run
- PPC AdvertisingPaid campaigns tied to pipeline
- Social Media MarketingWin clients, attract candidates
- B2B SEO AgencyB2B SEO, proven in the toughest recruitment SERPs
Industries
- Recruitment FirmsMarketing built for contingency and specialist firms
- Executive Search FirmsAuthority programmes for retained search practices
- HeadhuntersMarketing tuned to direct approach mandates
- RPO ProvidersEnterprise marketing for talent solutions firms
- Staffing AgenciesPipeline for temporary and contract staffing firms
Selected Work
- Adastrum ConsultingContent and LinkedIn for an executive search firm
- Nicholas AlexanderWeb, content and LinkedIn for a retail search firm
- Meyrick ConsultingExecutive search, VC and PE outreach
- Quay GroupMembers portal, content and a website redesign
- SmartChoice InternationalSEO and content programme for an IT recruiter
- Clear RecruitmentData centre recruiter, bespoke build and content
- 83DATALaunching a new data recruitment brand
- QICOGlobal IT brand rebuild, 2,600% organic lift