Owns the talent agenda
Chief HR Officer
Wants a partner who lifts the strategic talent story above headcount fill.
Reach Them Through
LinkedIn thought leadership, board ready content, sector benchmarks.
Marketing for RPO Providers
A fractional CMO for your RPO firm, with the team to deliver. Senior marketing leadership owns the plan, and a lean expert team ships the brand, content, LinkedIn, email, web and SEO that gets you onto the panel and through procurement.
Trusted by Recruitment Agencies Across the UK
RPO Leaders Tell Us
The Pipeline RPO Firms Actually Want
Most RPO firms that lose a mandate had the right service to win it. They lose because the buying committee never hears one clear story, so the firm is gone before the shortlist call. We hear the same brief from mid-market and enterprise RPO providers.
Pipeline that survives procurement.
An RPO deal closes on a signed master services agreement. Your marketing has to carry the story past the head of talent to operations and procurement, right up to the signature. We build it to hold the whole way.
Named before the brief lands.
Most mandates are won inside an approved supplier list. The work is getting your firm named while the RFP is still being drafted. Leave it until the brief lands and you are already behind.
Authority that holds through a six-month evaluation.
Buyers run four or five RPO providers side by side and weigh you on content, case work and references all at once. Patchy marketing knocks you out early. Consistent marketing keeps you in the room.
The RPO Buying Committee
The People Your Marketing Has to Reach
An RPO mandate goes through a buying committee, where each person carries their own worry and their own preferred channel, and your marketing has to land with all of them. For a mid-market firm that is usually three or four roles. At enterprise it can be six.
Day to day RPO sponsor
Head of Talent Acquisition
Wants proof you slot into their tech stack and hit their hiring SLAs and reporting cadence.
Reach Them Through
Service pages, integration content, candid case studies on delivery.
Owns the commercial process
Procurement and Vendor Management
Wants documented governance and security, solid references, and a pricing model they can put in front of finance.
Reach Them Through
RFP response support, security pages, supplier credentials pack.
Sponsors transformation
Chief Operating Officer
Wants hiring outcomes tied to business performance, backed by the numbers.
Reach Them Through
Long form case studies, ROI explainer content, executive newsletters.
Signs the multi year contract
Chief Financial Officer
Wants margin certainty, a lower cost to hire, and a monthly run rate they can predict.
Reach Them Through
Transparent pricing, commercial whitepapers, finance led case work.
Owns the rollout
Group HR Director
Wants regional coverage, multi market compliance and a candidate experience that stays consistent.
Reach Them Through
Regional pages, employer brand assets, multi country case studies.
The RPO Programme
What We Run for RPO Providers
- Recruitment SEORank for RPO buying searches
Recruitment process outsourcing SEO built around the commercial terms buyers actually type: RPO providers, talent solutions, managed recruitment services. Ranked service pages and site architecture designed to turn that traffic into enquiries.
- Content MarketingAuthority across the committee
Long form thought leadership, hiring market reports and procurement ready whitepapers. The content that puts your firm on the panel while the RFP is still being written.
- LinkedIn MarketingVisibility with senior talent leaders
Profile work for your MD and practice leads, a weekly content programme, and researched outreach to the talent and procurement leaders at the accounts you want.
- Email MarketingResearched outreach into the enterprise
Account based sequences calibrated to senior talent leaders, with deliverability and copy that respects who is reading. Paced for a considered RPO buying cycle.
- PPC AdvertisingReach buyers actively scoping providers
Google and LinkedIn campaigns aimed at in market RPO buyers and named accounts. Landing pages built to earn the RFP, with a conversion path that does real work after the click.
- Brand TransformationA brand that earns enterprise trust
Positioning, identity and a visual system for RPO firms whose delivery has outgrown the website that represents it. A first impression that holds up under a procurement review.
- Social Media MarketingCredibility across the buying committee
Social media that builds enterprise credibility: thought leadership for talent leaders and procurement, plus employer-brand content that reaches the candidate pools behind large hiring programmes.
RPO Only Assets
Two Assets We Build Only for RPO Providers
On top of the core programme, RPO firms get two formats we have refined inside talent solutions work: a procurement ready tender pack and a case programme built for the committee.
Tender Documents That Survive Procurement
We work alongside your bid team to turn a standard RPO response into a document that earns the shortlist. Positioning, the written narrative, the supporting case studies, and a visual system the reviewers actually sign off on.
- A written response narrative aligned to your positioning
- Case study and reference packs sorted by sector and region
- A visual system that holds across the security and commercial annexes
Long Form Case Studies Built for the Buying Committee
A documented engagement story for each account, written by senior editors and signed off by your client. The proof asset that lifts your firm above generic talent solutions providers when a procurement team is weighing several RPO partners at once.
- Full narrative with measurable hiring and commercial outcomes
- Quotes and named references where your client permits
- Built once, then used across sales, the website, social and outbound
Proof at Scale
Programmes Built for Committee Led Buyers
Longer cycles, several stakeholders and a procurement gate at the end. These programmes were built for exactly that kind of sale.
IT and Workspace Solutions
Leading the marketing for a global IT and workspace provider
We stepped in as QICO's fractional CMO and the team behind it: a 50-page strategy, a new brand, a website built to convert, and the demand programme to run it. Organic traffic rose by 2,600% in the first three months, and lead conversions by 40%.
- 2,600%Organic search traffic growth in the first three months after launch
- 40%More lead conversions from the demand programme
IT and Technology Recruitment
Senior marketing leadership for a London IT recruitment firm placing across multiple markets
SmartChoice had the desks, the delivery hubs and a strong founder story, but no one owning marketing. Limivex came in as the fractional CMO with the team to deliver: we set the plan and ran the work, from a rebuilt SEO foundation and per-market landing pages to a content programme that publishes and distributes for the IT staffing niche.
- Months 1 to 3A full technical rebuild and an SEO foundation across the whole site, taking it from no clear search presence to a crawlable, optimised base
- Per-market pages liveA dedicated, locally written page for each market SmartChoice operates in, in place of one generic London-centric site
UHNW recruitment
From a single members portal to leading the whole marketing function for a UHNW recruitment firm
An exclusive members portal launched in 2025 opened the partnership. Quay then handed us the marketing function to lead. Today we own the strategy and run the work: an ongoing content programme, a weekly LinkedIn cadence across all four divisions, and a ground-up rebuild of the main Quay Group website, now in build.
- One functionFrom a single project to leading Quay's whole marketing, CMO and team
- 4 divisions, 1 programmeCrew, Maritime, Estates and Family Office, one strategy, one weekly cadence
What Clients Say
Trusted by Recruitment Founders
26+
Finalised Projects
98%
Client satisfaction rate
18
Brand Transformations
01 / 05
“Limivex now controls our entire sales and marketing activity across Europe and the US, and I'm having calls every week with my ideal clients.”
RPO Marketing FAQ
What RPO Leaders Ask Us
Have more questions? Book a free discovery call
Book a Discovery Call
Or, email us at info@limivex.com
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Get in Touch
Contact Limivex Marketing Leadership Consultants
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.
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- Emailinfo@limivex.com
- Based inManchester, United Kingdom
- Response timeWithin 24 hours
Find us elsewhere
Keep Exploring
Where to Go Next
Services & Solutions
- Fractional CMOSenior marketing leadership
- Brand TransformationPositioning, identity and guidelines
- Lead GenerationClient briefs, not cold lists
- Content MarketingEditorial that earns the read
- LinkedIn MarketingAuthority where your buyers are
- Email MarketingCold sequences and nurture flows
- Website DesignSites that win clients and rank
- SEORank for the searches clients run
- PPC AdvertisingPaid campaigns tied to pipeline
- Social Media MarketingWin clients, attract candidates
- B2B SEO AgencyB2B SEO, proven in the toughest recruitment SERPs
Industries
Selected Work
- Adastrum ConsultingContent and LinkedIn for an executive search firm
- Nicholas AlexanderWeb, content and LinkedIn for a retail search firm
- Meyrick ConsultingExecutive search, VC and PE outreach
- Quay GroupMembers portal, content and a website redesign
- SmartChoice InternationalSEO and content programme for an IT recruiter
- Clear RecruitmentData centre recruiter, bespoke build and content
- 83DATALaunching a new data recruitment brand
- QICOGlobal IT brand rebuild, 2,600% organic lift