IT and Workspace Solutions
Rebranding a global IT and workspace provider for growth
A full rebrand, a new website, a 50-page strategy and a multi-channel demand programme that drove a 2,600% lift in organic traffic and a 40% lift in lead conversions.
- Sector
- IT and Workspace Solutions
- Engagement
- Ongoing partnership, from 2024
- Services
- Brand, Web, SEO, Content, Email, LinkedIn, PPC
- Region
- UK, global service delivery
The Brief
What they came to us with.
QICO had built a robust portfolio of IT and workspace solutions and a real depth of expertise to match. What they did not have was a brand and a website doing that depth justice.
Their value proposition was getting lost. Buyers landing on the site could not see what made QICO different, the brand visually placed them as a follower rather than a leader in their category, and there was no marketing engine in place to push them in front of the audiences they wanted to win.
They came to Limivex looking for one partner who could rebuild the brand, the site and the demand programme as one connected piece of work.
Our Approach
How we ran the campaign.
Research the market, then write a 50-page strategy
We started by getting deep on QICO's industry, their competitors and the audiences they wanted to reach. Out of that came a 50-page sales and marketing strategy that became the blueprint for everything that followed, brand decisions, website architecture, content priorities and the demand channels we would use to take the new brand to market.
Rebuild the brand identity from the inside out
We developed a new visual identity, colour system and brand guidelines that reflected QICO's actual standing in the market rather than its previous one. The guidelines locked the new look across every touchpoint so the brand stayed coherent as we rolled it across the website, sales collateral and outreach.
Ship a large, modern website built for SEO and trust
We designed and built a fully responsive site that gave QICO room to showcase the breadth of their offer with an intuitive navigation. SEO best practice was baked in from the first wireframe, and we built out the compliance pages, privacy, anti-bribery, sustainability and DEI, prominently so prospects could see QICO meeting the standards their procurement teams were going to ask about.
Run the demand programme across every channel that matters
With the new brand and site live, the second phase of the engagement turned on the demand engine. Targeted email nurtures, a LinkedIn newsletter, PPC, monthly HTML email newsletters, ongoing SEO, plus our own omnipresence outreach platform reaching thousands of prospects. Each channel reinforced the position the brand and the site had already established.
The Results
What changed for the client.
2,600%
Lift in organic search traffic in the first three months after launch
40%
Increase in lead conversions from the new demand programme
50-page
Sales and marketing strategy guiding every downstream decision
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Get in Touch
Let's Start The Conversation.
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.
- Emailinfo@limivex.com
- StudioManchester, United Kingdom
- Response timeWithin 24 hours