IT and Workspace Solutions
Leading the marketing for a global IT and workspace provider
We stepped in as QICO's fractional CMO and the team behind it: a 50-page strategy, a new brand, a website built to convert, and the demand programme to run it. Organic traffic rose by 2,600% in the first three months, and lead conversions by 40%.
- Sector
- IT and Workspace Solutions
- Engagement
- Fractional CMO and team, ongoing from 2024
- Services
- Brand, Web, SEO, Content, Email, LinkedIn, PPC
- Region
- UK, global service delivery
Services used: Website Design, SEO, Content Marketing, Email Marketing, LinkedIn Marketing, PPC Advertising
The Brief
What they came to us with.
QICO had built a deep portfolio of IT and workspace solutions, with the expertise to back it. Their marketing had fallen behind the business. The brand looked like a follower in a category they actually led, the website buried what made them different, and nobody senior owned the plan to put them in front of the buyers they wanted.
Their value proposition was getting lost, and there was no marketing engine and no one steering one.
So they brought in Limivex as the function: a fractional CMO to set the strategy and lead it, with the team to build and run the brand, the site and the demand programme under one plan.
Our Approach
How we led it.
Diagnose the market, then write the 50-page strategy
We started where a CMO starts: deep on QICO's market, the competitors crowding it, and the buyers they needed to reach. That work produced a 50-page sales and marketing strategy, the blueprint that governed everything afterwards. Brand decisions, site architecture, content priorities and the demand channels all traced back to one plan, revisited by the same senior people who wrote it.
Rebuild the brand to match where QICO actually stood
We built a new visual identity, a colour system and brand guidelines that matched the leader QICO had become. The guidelines held the look together across every touchpoint as we rolled it out, from the website to sales collateral to outreach.
Ship a modern website built for SEO and procurement trust
We designed and built a fully responsive site with room to show the full breadth of QICO's offer and navigation that stayed out of the way. SEO best practice went in from the first wireframe. We gave the compliance pages real prominence, covering privacy, anti-bribery, sustainability and DEI, so a procurement team could see the standards met before they ever asked.
Run the demand engine, with the CMO steering every channel
With the brand and site live, the team switched on the demand engine: email nurtures, a LinkedIn newsletter, PPC, monthly HTML newsletters and ongoing SEO, all directed against the one strategy. Each channel reinforced the position the brand and site had set, and the CMO owned how they worked together.
The Results
What changed.
2,600%
Organic search traffic growth in the first three months after launch
40%
More lead conversions from the demand programme
50-page
Strategy guiding every brand, site and channel decision
Next case study
The marketing function for a global data centre recruiter, owned end to end
Get in Touch
Contact Limivex Marketing Leadership Consultants
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.
- Emailinfo@limivex.com
- Based inManchester, United Kingdom
- Response timeWithin 24 hours