
Email Marketing for Recruitment Agencies
Email is the least glamorous channel a recruitment agency has, and one of the most profitable. Here is how to make it win briefs and keep candidates warm.
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Practical writing on B2B email: deliverability, list building, sender rules, CRM data hygiene and the campaigns that get replies rather than unsubscribes. Everything here comes from years of running email programmes for recruitment and B2B firms, including the mistakes.
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Email is the least glamorous channel a recruitment agency has, and one of the most profitable. Here is how to make it win briefs and keep candidates warm.

How B2B email marketing actually works, from cold outreach, segmentation and deliverability to newsletters people genuinely read.

At the heart of managing this data lies Customer Relationship Management (CRM) systems - the backbone of any successful marketing agency.

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