B2B Services
Consulting and Advisory
Partner-led sales and expertise that outruns the deck. Marketing rebuilds the story around the buyer's problem and evidences outcomes a diligence team can test.
Marketing Leadership for Private Equity and Their Portfolio Companies
A fractional CMO embedded in your B2B services businesses, with a specialist team behind them. Positioning, revenue attribution and a brand that stands up at diligence, run as one marketing function from value creation plan to exit.
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The Pattern
Three Gaps Show Up in Almost Every Portfolio Company
We work inside B2B services and technology companies as a fractional CMO. The same three marketing gaps appear in almost every one, and each one costs money twice: once in slower growth now, and again in the multiple at exit.
- 01The Gap
Positioning that describes the service, not the buyer's problem.
The homepage and the deck lead with what the company does and how long it has existed. The buyer has to work out why it matters to them, and the growth story does not land in the investment committee memo.
- 02The Gap
Reporting that shows activity, not revenue.
Dashboards full of impressions and MQLs. When nobody in the room can answer which channel produced the pipeline, marketing-attributed revenue gets discounted in diligence and the model assumes the worst.
- 03The Gap
A brand that undersells the business.
The company is better than its website. Inconsistent identity, thin case studies, a pitch deck from two stages ago. Buyers price what they see, and looks smaller becomes is smaller in the model.
What Closing Them Is Worth
Priced in Your Units, Not Ours
Positioning that lifts win rate, attribution that makes revenue quality defensible, and a brand that matches the business are three of the few levers that move both the growth story and the diligence story.
- £1m
- Of value created by half a turn on the exit multiple of a £2m EBITDA business
- 2 to 3
- Quarters for positioning, attribution and brand fixes to compound into the numbers
- 18 to 24
- Months before exit, when this work needs to start. Not six
Who We Work Inside
The Businesses Behind the Holdings
B2B services businesses, founder-led or investor-backed, selling expertise into buying committees that take their time. Three sectors share that profile, and the work transfers across all of them.
B2B Services
Technology Services
Recurring revenue buried under a feature list. Positioning escapes the spec sheet, and attribution shows which channels actually produced the pipeline.
B2B Services
Search and Executive Search
The sector Limivex was built on. Long, relationship-led cycles where reputation is the product and credibility-led marketing compounds.
The Engagement
Two to Four Days a Month, Priced Like a Fraction of a Hire
Senior marketing leadership inside the business, a specialist team shipping the work behind them, and board-level reporting as standard. Fixed monthly fee, thirty day rolling terms, and it works alongside your operating team, not instead of it.
Private Equity FAQ
What Operating Partners Ask Us
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Contact Limivex Marketing Leadership Consultants
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.
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- Emailinfo@limivex.com
- Based inManchester, United Kingdom
- Response timeWithin 24 hours
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Keep Exploring
Keep Exploring the Private Equity Section
- Portfolio CompaniesThe B2B services businesses we work inside, and the profile we know best
- The Three GapsPositioning, revenue attribution and the brand a buyer prices at diligence
- How We WorkTwo to four days a month, fixed fee, board-level reporting, through exit
- Why LimivexWhat we believe, what we have done, and how to check us