The Businesses We Work Inside

B2B services businesses, founder-led or investor-backed, that sell expertise into buying committees that take their time. Three sectors share that profile: consulting and advisory, technology services, and search and executive search. The work transfers across all three.

Because the profile is the same. We do not claim portfolio heritage we do not have. What we have is years inside independent B2B services businesses that are founder-led or investor-backed, sell expertise to careful buyers and often have an exit or a step-change on the horizon. The positioning conversations, the attribution arguments and the diligence-readiness problem are the same ones your portfolio companies face.

In consulting and advisory firms the expertise outruns the story, so the work is positioning rebuilt around the buyer's problem, evidence assets drawn from real engagements and a site that reads the way the firm sounds at its best. In technology services, strong retention and expansion numbers sit behind a spec sheet, so the work is problem-led positioning, one simple attribution model and case studies that translate usage into commercial outcomes. In search and executive search, reputation is the product, so the work is a credibility-led brand with content and outreach calibrated to how clients choose a firm.

The same three gaps matter at every stage, and what changes is which one costs the most. At entry and in year one it is the positioning and message hierarchy the value creation plan needs the market to believe. Mid-hold it is the demand engine: pipeline tracked to closed revenue and reported in board language. Diligence readiness needs to start 18 to 24 months before exit, because the fixes take two to three quarters to compound into the numbers.

A fractional CMO works inside the company for two to four days a month, alongside its leadership team, with a specialist team delivering behind them. The fee is fixed and monthly on thirty day rolling terms, reporting is board level as standard, and typical engagements run six to twelve months, through exit preparation.