The Businesses We Work Inside

We do not claim portfolio heritage we do not have. The companies we work inside share the profile of yours: B2B services, founder-led or investor-backed, selling expertise to buyers who take their time.

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The Honest Starting Point

The companies we work inside share the profile of your portfolio companies.

We do not claim portfolio heritage we do not have. What we have is years inside independent B2B services businesses: founder-led or investor-backed, selling expertise to careful buyers, carrying the same three gaps, often with an exit or a step-change on the horizon. Same positioning conversations. Same attribution arguments. Same diligence-readiness problem.

The Three Sectors

What Each One Needs From Marketing

01Consulting and Advisory
Expertise that outruns the story.
The partners sell in the room; the website and the deck undersell between rooms. The work: positioning rebuilt around the buyer's problem, evidence assets drawn from real engagements, and a site that reads like the firm sounds at its best.
02Technology Services
Recurring revenue, buried under features.
Strong retention and expansion numbers hidden behind a spec sheet. The work: problem-led positioning, one simple attribution model that shows which channels produced the pipeline, and case studies that translate usage into commercial outcomes.
03Search and Executive Search
Reputation is the product.
Long, relationship-led cycles where buyers research for months before they reply. The work: credibility-led brand, content and outreach calibrated to how clients actually choose a firm. This is the sector Limivex was built on.

The Hold Period

Where the Work Sits

The same three gaps matter at every stage. What changes is which one is costing the most.

Entry and Year One

Positioning and message hierarchy

The story the value creation plan needs the market to believe, rebuilt around the buyer's problem and the commercial outcome.

Mid-Hold

The demand engine

Pipeline tracked to closed revenue, one simple attribution model, and marketing metrics translated into board language.

18 to 24 Months Before Exit

Diligence readiness

Message hierarchy, proof assets, case studies and a site that matches the business a buyer is pricing.

The Field Guide

See the Three Gaps These Businesses Share

Positioning that describes the service instead of the buyer's problem. Reporting that shows activity instead of revenue. A brand that undersells the business at diligence. Read the framework your portfolio companies will be measured against.

Read the three gaps

Get in Touch

Contact Limivex Marketing Leadership Consultants

Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.

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Emailinfo@limivex.com
Based inManchester, United Kingdom
Response timeWithin 24 hours

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The Businesses We Work Inside

What Each One Needs From Marketing

Expertise that outruns the story.

Recurring revenue, buried under features.

Reputation is the product.