Limivex

Why Limivex

A marketing function built inside B2B services businesses, led by a founder who still works in them. What we believe, what we have done, and how to check us.

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Daniel AntonowiczDavid EalesMike MeyrickRichard HarrisChris Dunham

Trusted by Recruitment Agencies Across the UK

A Note from the Founder

Manchester, July 2026

Why I work this way

I spend my weeks inside B2B services and technology companies as a fractional CMO. Consulting firms, tech services businesses, search firms. Different sectors, same profile: founder-led or investor-backed, selling expertise to careful buyers, with an exit or a step-change on the horizon.

Three marketing gaps show up in almost every one of them. Positioning that describes the service instead of the buyer's problem. Reporting that shows activity instead of revenue. A brand that undersells the business at exactly the moment a buyer prices what they see.

I will not claim portfolio heritage I do not have. What I can tell you is that the businesses I work inside share the profile of your portfolio companies, and the work transfers: the same positioning conversations, the same attribution arguments, the same diligence-readiness problem.

If one of your companies shows all three gaps, send me the name. I will come back with three observations specific to that business, and you can judge the work on that.

Daniel Hill, Founder of Limivex

Daniel Hill

Founder and CEO, Limivex

What We Believe

Three Rules the Work Follows

  1. 01Rule

    Evidence over adjectives.

    Every claim a number, a name or a document. If a sentence could not survive diligence, it does not ship.

  2. 02Rule

    Revenue is the only metric that matters.

    Marketing reports in pipeline and closed revenue, in board language. Activity metrics are diagnostic, never the headline.

  3. 03Rule

    The buyer's problem, not the service.

    Positioning starts from the problem the buyer already has, priced in their units. The service is the answer, not the headline.

The Proof

Proof in an Adjacent Room

Meyrick Consulting brand and website case study
Case study, Meyrick Consulting

Growing an executive search firm into VC and PE rooms.

A new brand, a 17-page strategy and a multi-channel campaign that put Meyrick in conversation with FTSE 250 leaders, VCs and PE firms across food and ingredients.

Sector
Executive Search, Food and Ingredients
Engagement
Ongoing partnership, from 2022
Region
UK, Europe, North America
  • Top 5%LinkedIn newsletter globally, 28,000+ subscribers in around eight months
  • 100+conversations with senior leaders in food and ingredients
  • £3M+revenue potential identified across three meetings booked
Read the Meyrick case study

Get in Touch

Contact Limivex Marketing Leadership Consultants

Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.

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  • Emailinfo@limivex.com
  • Based inManchester, United Kingdom
  • Response timeWithin 24 hours
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