How the Engagement Works

Two to four days a month per company. The fractional CMO sits in the company's weekly leadership meeting and owns the marketing number, and a specialist team delivers the work behind them. That team is included in the fixed monthly fee.

The first 30 days rebuild the positioning and the message hierarchy around the buyer's problem and the commercial outcome. Months two to four rebuild the demand engine around revenue: pipeline tracked to closed revenue, one simple attribution model, and marketing metrics translated into board language. From there through exit, the brand is lifted to diligence ready, with proof assets, case studies and a site that matches the business a buyer is pricing.

Three layers. Weekly, the fractional CMO is the marketing voice in the company's leadership meeting. Monthly, a marketing slide goes into the board pack with the numbers, the narrative and an honest read of both, circulated before the meeting. Quarterly, progress against the value creation plan is reviewed with the operating partner and the gaps are reprioritised.

Typical engagements run six to twelve months, through exit preparation. The fee is fixed and monthly on thirty day rolling terms, so there is no long tie-in.

A specialist team that sits behind the fractional CMO and is included in the fee. The fractional CMO sets the plan and owns the number, and the team produces the positioning work, the reporting, the proof assets, the case studies and the site.

With one company. Send the name of a portfolio company and within a week you will have three observations on it, specific to that business and written by Daniel Hill, our founder. If the thinking holds up, the first thirty days of the engagement show you the rest.