Practical perspectives on brand, content and pipeline for boutique search firms, consultancies and advisory practices. Written by the team at Limivex.
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AI tools now answer the question your clients used to type into a search box. Here is how generative engine optimisation works, what the research says moves the needle, and what recruitment firms should do about it.
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A practical comparison of outsourced marketing and an in-house marketing team, covering the real cost of each, the skills you get, the risks nobody mentions, and how to work out which one your firm actually needs.
LinkedIn impressions are the most watched and least understood number on the platform. Here is what an impression actually counts, why yours have probably fallen, and what to do about it.
Attracting candidates as an agency is not the same as an employer doing it. Here is what actually works: your niche reputation, your consultants' profiles, job adverts worth answering, a real candidate experience and a talent pool you keep warm.
There is no single best B2B SEO agency, only the best one for your firm. Here is how to tell them apart, and how to shortlist the right one in an afternoon.
Email is the least glamorous channel a recruitment agency has, and one of the most profitable. Here is how to make it win briefs and keep candidates warm.
Almost no one who builds recruitment websites will publish a price. Here is the honest range, what drives it, and the ongoing costs nobody mentions.
What a fractional CMO is, what one owns, what the role costs in the UK, and how to tell whether your recruitment firm actually needs one.
What a fractional CMO costs in the UK: day rates of £700 to £1,500, monthly fees of £3,000 to £12,000, what moves the price, and our own published ladder.
The difference between a fractional, interim and full-time CMO in plain English, what each costs in the UK, and a sixty-second way to tell which shape your firm needs.
A practical guide to building a recruitment website in the UK: what to budget, what to build, why AI generated sites all look the same, and what a marketing agency adds that a template cannot.
How to win recruitment clients in a shrinking market: building a target list, what to say when you reach a hiring manager, the UK outreach rules nobody mentions, and how to turn a first vacancy into a lasting relationship.
How the fractional CMO model works in professional services: what the role actually covers, the triggers that lead boutique firms to it, and how it differs from an agency or a full-time hire.
Working with a marketing agency should make life easier, not add another moving part to manage. But too often, recruitment agencies and search firms only get a fraction of the value available to them.
Developing a role based portal may sound straightforward, but in practice it raises challenges around access, navigation, and scalability. In this blog, I share the process of building a custom portal for a maritime recruitment agency, where different groups of users needed tailored access to content.
At some point in every B2B company’s journey, whether you're a recruiter, consultancy, tech firm, or a glorified two-person powerhouse like we once were - you’re going to face the niching dilemma.
A practical guide to content marketing for recruitment agencies: the formats that build trust with hiring managers, what to publish, and how it turns into briefs.
Finding a content marketing agency can be like shooting fish in a barrel, there are plenty of them and most are really good at what they do.
content creation companies are one of the only ways to consistently produce high-quality content. As companies expand their marketing
How B2B email marketing actually works, from cold outreach, segmentation and deliverability to newsletters people genuinely read.
The 2026 guide to digital marketing for recruitment agencies: the channels that win clients, what to spend and what to skip, from marketers who work in recruitment every week.
At the heart of managing this data lies Customer Relationship Management (CRM) systems - the backbone of any successful marketing agency.
Marketing is the lifeblood of any business. It’s the bridge that connects products or services to consumers, shaping perceptions, driving...
Are your marketing emails disappearing into a digital black hole? With nearly 1 in 7 emails failing to reach the inbox in 2023, UK...
This guide will help you maximise the reach of your LinkedIn Newsletters and accelerate the growth of your subscribers.
Take a look at this brief guide on why an omnipresent marketing strategy might be the only way to grow your business successfully.
How to build a LinkedIn content strategy that reaches your ideal buyers: what to post, how often, and how to turn presence into pipeline.
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We help recruitment and search firms put this thinking to work, from brand and content to the campaigns that fill the diary. Book a discovery call and we will map the fastest path for your firm.