Technical SEO
Clean architecture, semantic markup, structured data and a crawl friendly sitemap. The foundations search engines actually weight.
Recruitment, IT and Technology Staffing
Building a content and SEO engine for a London IT recruitment specialist
An end to end SEO programme covering technical, on page and country specific landing pages with monthly performance reporting, plus an ongoing content engine producing blog articles, guides and original thought leadership pieces for the IT staffing niche.
- Sector
- IT and Technology Recruitment
- Engagement
- Ongoing partnership
- Services
- SEO, Content Marketing
- Region
- Global, London HQ across eight markets
The Brief
What they came to us with.
SmartChoice International is a London headquartered IT recruitment and staffing firm placing engineers, consultants and entire Agile teams into enterprise platform builds across ServiceNow, SAP, Microsoft, cloud, DevOps and data and AI. Founded in 2019, the team operates onshore and nearshore across eight markets, with delivery centres from the UK and the US through to Poland, Bulgaria, Romania, Hungary, Turkey and the UAE.
The competitive landscape for IT recruitment is one of the noisiest in the world. SmartChoice came to Limivex because their site needed to rank for the terms their buyers actually type, the on page content had to back that up convincingly, and the technical foundations had to be solid. Layered on top, they needed a steady supply of authoritative content to keep the brand in front of senior IT leaders long after a first visit.
Limivex was brought in to run both ends of the marketing engine. SEO foundations across the whole site, country specific landing pages for each of the eight markets, monthly performance reporting and recommendations, plus an ongoing content programme of blog articles, guides and original thought leadership pieces that publish on the site and distribute through the SmartChoice LinkedIn channel.
The SEO Programme
Technical, on page and country specific SEO across the whole site.
Four pillars run in parallel under one programme. The foundations earn the rankings, the on page work converts the searches, performance keeps the visit fast and clean, and the monthly reporting keeps the partnership accountable.
On page SEO
Every page written and optimised against the searches it should rank for, with the metadata and internal links to back it up.
Performance
Core Web Vitals tracked and tuned, so the site loads quickly on the buyer's first click and ranks accordingly.
Monthly reporting
A monthly performance review and recommendations, so the programme stays accountable and leadership has a clear line of sight.
Country landing pages
Eight markets, eight dedicated landing pages.
Each of SmartChoice's eight markets gets its own page, written for the buyers in that region and tuned for the keywords they actually search. The site reads as a global firm with local depth, not a generic London office.
- United Kingdom
- United States
- Romania
- Bulgaria
- Poland
- Hungary
- Turkey
- United Arab Emirates
The Content Engine
A content programme for senior IT leaders.
Behind the SEO programme sits an ongoing content engine. Blog articles for the SmartChoice Insights area cover IT recruitment, staffing models, enterprise platforms and emerging tech, alongside original thought leadership pieces designed to earn the share and the bookmark.
Blog articlesGuides and reportsThought leadership piecesSearch optimised landing copy
Thought leadership
Original pieces, designed to earn the share.
The kind of analytical, designed artefacts that pull senior IT leaders in. Researched, written, designed and distributed across the SmartChoice channels.
The Latency Premium
Why speed to decision is the new strategic metric
Governing Autonomy
Why AI requires human oversight
Global Delivery, Local Expertise
How the eight market footprint connects
Resilience by Design
From reactive security to strategic architecture
The Results
What changed for the client.
Monthly
SEO performance reporting and recommendations delivered every month
8 markets
Country specific landing pages for the UK, US, Romania, Bulgaria, Poland, Hungary, Turkey and the UAE
Ongoing content
Blog articles plus original thought leadership pieces published and distributed
Next case study
From a single members portal to a full marketing partnership for a UHNW recruitment firm
Get in Touch
Let's Start The Conversation.
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.
Now Booking
- Emailinfo@limivex.com
- StudioManchester, United Kingdom
- Response timeWithin 24 hours