Technical SEO
Clean architecture, semantic markup, structured data and a crawl-friendly sitemap. The groundwork a site needs before anything else can move.
Recruitment, IT and Technology Staffing
Senior marketing leadership for a London IT recruitment firm placing across multiple markets
SmartChoice had the desks, the delivery hubs and a strong founder story, but no one owning marketing. Limivex came in as the fractional CMO with the team to deliver: we set the plan and ran the work, from a rebuilt SEO foundation and per-market landing pages to a content programme that publishes and distributes for the IT staffing niche.
- Sector
- IT and Technology Recruitment
- Engagement
- Fractional CMO and execution team, ongoing
- Services
- Marketing leadership, SEO, content
- Region
- London HQ, multi-market footprint
Sector focus: Marketing for Recruitment Firms
Services used: SEO, Content Marketing
The Brief
What they came to us with.
SmartChoice International is a London-headquartered IT recruitment firm placing engineers, consultants and full Agile delivery teams into enterprise platform builds across ServiceNow, SAP, Microsoft, cloud, DevOps and data and AI.
The firm runs onshore and nearshore, with a London commercial base and delivery hubs reaching across Europe, the US and the Middle East.
IT recruitment is one of the noisiest markets there is, and SmartChoice was competing in it with no one owning marketing. The site did not rank for the terms its buyers type, the content did not back the firm up, and the technical foundations underneath were shaky.
They did not need another channel supplier to project-manage. They needed a marketing function. Limivex came in as the fractional CMO and the team to run it: we set the plan, then rebuilt SEO across the site, gave each market its own landing page, and stood up a content programme that publishes on the site and goes out through SmartChoice's LinkedIn, with a monthly review keeping it honest.
The SEO Programme
The SEO foundation, rebuilt across the whole site.
Four pillars run in parallel under one plan. The foundations make the site crawlable, the on page work targets the searches that matter, performance keeps the visit fast, and the monthly review keeps it all accountable.
On page SEO
Every page written and optimised against the searches it should rank for, with the metadata and internal links to back it up.
Performance
Core Web Vitals tracked and tuned, so the site loads fast on a buyer's first click.
Monthly reporting
A monthly review tied to the plan, so the work stays accountable and there is senior line of sight on what is moving.
Country landing pages
A page for every market SmartChoice operates in.
Each market gets its own page, written for the buyers in that region and tuned for the keywords they actually search. A buyer in Bucharest or Dubai lands on SmartChoice as a local operator with global reach, which is exactly what it is.
- United Kingdom
- United States
- Romania
- Bulgaria
- Poland
- Hungary
- Turkey
- United Arab Emirates
The Content Engine
A content programme for senior IT leaders.
Behind the SEO sits an ongoing content engine, run to a documented plan rather than published ad hoc. Articles in the SmartChoice Insights area cover IT recruitment, staffing models, enterprise platforms and emerging tech, alongside deeper analytical pieces written for the senior people SmartChoice wants to place, and to place for.
Blog articlesGuides and reportsThought leadership piecesSearch optimised landing copy
Thought leadership
The pieces built to get SmartChoice read.
Analytical, designed artefacts written for the senior IT leaders SmartChoice sells to. We handle the lot, from the research and writing through to the design and getting it out across SmartChoice's channels.
The Latency Premium
Why speed to decision is the new strategic metric
Governing Autonomy
Why AI requires human oversight
Global Delivery, Local Expertise
How the multi-market footprint connects
Resilience by Design
From reactive security to strategic architecture
The Results
What changed.
Months 1 to 3
A full technical rebuild and an SEO foundation across the whole site, taking it from no clear search presence to a crawlable, optimised base
Per-market pages live
A dedicated, locally written page for each market SmartChoice operates in, in place of one generic London-centric site
Ongoing
A content engine and a monthly leadership review now running as SmartChoice's marketing function, with senior ownership of the plan and the numbers
Next case study
From a single members portal to leading the whole marketing function for a UHNW recruitment firm
Get in Touch
Contact Limivex Marketing Leadership Consultants
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.
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- Emailinfo@limivex.com
- Based inManchester, United Kingdom
- Response timeWithin 24 hours
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