Executive Search, C Suite and Technology Leadership
A long-standing content and LinkedIn partnership with a London executive search firm
An ongoing content programme of guides, reports and original journal articles for the senior leadership audience, plus a weekly LinkedIn cadence carrying that content into the feed where it gets read, shared and bookmarked.
- Sector
- Executive Search
- Engagement
- Long standing partnership
- Services
- Content Marketing, LinkedIn
- Region
- UK, London headquartered
The Brief
What they came to us with.
Adastrum is a London executive search consultancy placing C suite and technology leaders into organisations in growth or transformation. The firm's positioning is built on judgement, behavioural insight and long view advice, not transactional recruitment, and the partnership with Limivex is a long-standing one.
The brief, from the very start of the relationship, has been simple to describe and hard to execute. Keep Adastrum visible to a senior, time poor audience, and give that audience reasons to come back. C suite leaders will read once, they may read again, and they only read a third time if the work is worth their attention. The content has to clear that bar every time it lands.
The partnership covers the content engine and the LinkedIn channel that distributes it. Original guides, reports and lead magnets sit on the Adastrum site for senior buyers to download. A regular journal of long form articles publishes alongside. And a weekly LinkedIn cadence carries the work into the feed where it gets read, shared and bookmarked.
The Content Engine
Guides, reports and a journal for senior leaders.
Original guides and benchmark reports gated on the site as lead magnets, long form articles published in the Talent Talk insights area, designed and written to earn the time of a senior, time poor audience.
Guides and reports
Original lead magnets, designed end to end.
Annual benchmark
Signature Research and Benchmark Report
Team development
A Strategic Approach to Team Development
Technology hiring
Beyond Resumes in UK Technology Roles
Transformation
So You Want to Be a Product Led Business
The journal
Long form articles in the Talent Talk insights area.
Pieces like “Succession Planning When the Obvious Successor Leaves Suddenly”, “In Three Years, I'm Going to Fire You” and “The Gap Between Good and Outstanding Is Smaller Than You Think”. Written for the senior reader who has heard the conventional answer before.
The Channel
A weekly LinkedIn cadence that carries the content into the feed.
Every piece of the content programme gets cut into LinkedIn assets and published on a regular schedule. The same audience hears the same argument enough times to act on it.
- Designed text posts
- Single image posts that lift a strong line from a long form piece and design it for the LinkedIn feed.
- Guide and report teasers
- Pre release covers and inside spreads for each new Adastrum guide and benchmark report, drip fed to build the download list.
- Long form pieces
- Original LinkedIn articles for the channel, written in Adastrum's voice and tied to the wider content programme.
- Cornerstone moments
- Annual reviews, benchmark releases and seasonal features that anchor the editorial calendar for the year.
The Results
What changed for the client.
A library
Original guides, reports and lead magnets across executive search and leadership
Long form journal
Articles published in the Talent Talk insights area of the Adastrum site
Weekly cadence
A LinkedIn programme distributing the content week on week to senior leaders
Next case study
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Get in Touch
Let's Start The Conversation.
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.
- Emailinfo@limivex.com
- StudioManchester, United Kingdom
- Response timeWithin 24 hours