Executive Search, C Suite and Technology Leadership
The marketing function for a London executive search firm, led and run by Limivex
An ongoing content programme of guides, reports and original journal articles for the senior leadership audience, plus a weekly LinkedIn cadence carrying that content into the feed where senior buyers act on it.

- Sector
- Executive Search
- Engagement
- Fractional marketing leadership, ongoing
- Services
- Strategy, Content, LinkedIn
- Region
- UK, London headquartered
Sector focus: Marketing for Executive Search Firms
Services used: Content Marketing, LinkedIn Marketing
The Brief
What they came to us with.
Adastrum is a London executive search consultancy that places C suite and technology leaders into organisations going through growth or transformation. Its reputation rests on judgement and long-view advice, the opposite of volume placement. What Adastrum needed was not another channel supplier. It needed someone to own marketing as a function: set the direction, build the engine that runs it, keep it working over years. That is the role Limivex has held throughout a long relationship.
The brief was simple to state and hard to deliver: keep Adastrum visible to a busy senior audience, and give that audience reasons to come back. A C suite reader gives you one look. They might give you a second. They come back a third time only if the last piece earned it. Every asset has to clear that bar.
The work runs end to end under one plan. Lead magnets and benchmark reports sit on the Adastrum site for senior buyers to download, a journal of long-form articles publishes alongside them, and a weekly LinkedIn cadence carries the argument into the feed where buyers act on it. One team sets the strategy and ships every piece of it, so nothing is lost in a handoff.
The Content Engine
Guides, reports and a journal built to earn a senior reader's time.
Gated guides and benchmark reports that buyers exchange details to download, plus long-form articles in the Talent Talk insights area. Each one is researched and written in Adastrum's voice, so it reads like the firm.
Guides and reports
Lead magnets, from research to finished cover.

Annual benchmark
Signature Research and Benchmark Report

Team development
A Strategic Approach to Team Development

Technology hiring
Beyond Resumes in UK Technology Roles

Transformation
So You Want to Be a Product Led Business
The journal
Long form articles in the Talent Talk insights area.
Pieces like “Succession Planning When the Obvious Successor Leaves Suddenly”, “In Three Years, I'm Going to Fire You” and “The Gap Between Good and Outstanding Is Smaller Than You Think”. Written for the senior reader who has heard the conventional answer before.

The Channel
A weekly LinkedIn cadence that carries the content into the feed.
Every piece of the content programme gets cut into LinkedIn assets and published on a regular schedule. The same audience hears the same argument enough times to act on it.
- Designed text posts
- Single-image posts that lift a strong line from a long-form piece and set it for the feed.
- Guide and report teasers
- Pre-release covers and inside spreads for each new guide and benchmark, drip-fed to build the download list.
- Long-form pieces
- Original LinkedIn articles written in Adastrum's voice and tied to the wider programme.
- Cornerstone moments
- Annual reviews, benchmark releases and seasonal features that anchor the editorial calendar.




The Results
What changed.
A download audience
Senior buyers who exchange their details for Adastrum's gated guides and reports, a first-party list the firm owns
Sustained visibility
A weekly presence in front of the C suite, with the same argument repeated until it lands
Inbound the team can trace
Conversations that start because a specific piece did its job, not from cold outreach

Next case study
The marketing function for a boutique retail executive search firm, led by Limivex
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- Emailinfo@limivex.com
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