Recruitment, UHNW, Yachting, Estates and Family Office
From a single members portal to a full marketing partnership for a UHNW recruitment firm
An exclusive members portal launched in 2025 opened the partnership. Off the back of it, the engagement grew into an ongoing content programme, a weekly LinkedIn cadence across all four divisions, and a complete redesign of the main Quay Group website, now in build.
- Sector
- UHNW Recruitment
- Engagement
- Ongoing partnership, from 2025
- Services
- Member Portal, Web, Content, LinkedIn
- Region
- Global, offices in Bournemouth and Dallas
The Brief
What they came to us with.
Quay Group is a specialist recruiter built around the ultra high net worth world. Across four divisions, Quay Crew, Quay Maritime, Quay Estates and Quay Family Office, the firm places the captains and stewards on superyachts, the operations leaders ashore, the housekeepers and chefs in private estates, and the operating teams behind family offices around the world. From Bournemouth out to Dallas, the brief is consistent: discreet, considered, quality over quantity.
The challenge that opened the partnership was a specific one. Quay wanted to build deeper relationships with their UHNW clients and senior candidates, the kind that get earned with proprietary insight rather than the next CV. What they needed was a private space, an exclusive members hub, where that audience could come for the salary reports, webinars and guides that the open market does not get to see.
That single brief became the starting point of an ongoing partnership. The portal launched in 2025, and the response from members validated the approach. From there the engagement grew into a regular content programme, a weekly LinkedIn cadence across all four divisions, and the full redesign of the main Quay Group website that is currently in build.
The Foundation
An exclusive members hub for UHNW clients and senior candidates.
Launched in 2025, the portal is where Quay's senior audience comes for the salary reports, webinars and guides that do not live on the open site. Sign in, gated content, organised around the four divisions.
What lives inside
- Salary and leave reports across the four divisions
- Webinars and on demand sessions for senior members
- Industry guides and downloadable resources
- Division specific landing areas and member sign up
Quay Crew
Owners, captains and HODs matched with crew on superyachts.
Quay Maritime
Skilled and experienced professionals for yachting and maritime ashore.
Quay Estates
Domestic and personal staff for UHNW households and estates.
Quay Family Office
Tailored recruitment for family offices around the world.
The Content Engine
Original research and editorial for the UHNW recruitment niche.
Salary and leave reports, webinars, guides and a regular Journal sit behind the portal and on the open site. Each piece gives Quay's consultants something proprietary to put in front of clients and candidates, and gives the LinkedIn channel a steady supply of long form material to slice into posts.
The Channel
A LinkedIn cadence across all four divisions.
Weekly branded posts under the Quay name and each division. Now Hiring spotlights, Job of the Week features, sneak peeks of upcoming reports and division specific commentary, scheduled and managed by us.
- Now Hiring posts
- Branded posts for each new role across Crew, Maritime, Estates and Family Office, with consistent templates and division specific photography.
- Job of the Week
- A weekly feature on one standout role, with imagery and the detail that the listing alone does not carry.
- Sneak peek reports
- Pre release teasers for upcoming Quay reports, like the 2026/27 Yacht Crew Salary and Leave Report, drip fed to build anticipation.
- Division spotlights
- Profile work celebrating each division on the channel, so all four parts of the Quay Group stay visible week to week.
In Build
A new Quay Group website, redesigned from the ground up.
The current workstream. A full rebuild of the main quaygroup.com, due to replace the existing site once shipped. A sneak peek of where the redesign sits today is below.
- Four divisions, one home
- A redesigned homepage that puts Crew, Maritime, Estates and Family Office front and centre, with imagery and tone that signal the UHNW positioning.
- An editorial Journal
- A dedicated long form area for original research, salary reports and sector commentary, indexed and filterable by category.
- A live jobs portal
- Every vacancy across the four divisions in one searchable feed, filterable by division, location and seniority, with detail pages for each role.
The Results
What changed for the client.
2025
Year the exclusive members portal launched, opening the partnership
4 divisions
One programme spanning Quay Crew, Quay Maritime, Quay Estates and Quay Family Office
Redesign
A full rebuild of the main Quay Group website currently in build
Next case study
A long-standing content and LinkedIn partnership with a London executive search firm
Get in Touch
Let's Start The Conversation.
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.
- Emailinfo@limivex.com
- StudioManchester, United Kingdom
- Response timeWithin 24 hours