Executive Search, Retail and Diversity Focused Leadership
Website, content and LinkedIn for a boutique retail executive search firm
A custom website with dedicated sector and service line pages, a library of original guides and a Retail Leadership Lens journal, plus a weekly LinkedIn cadence carrying the content into the feed of senior retail leaders.
- Sector
- Executive Search, Retail
- Engagement
- Long standing partnership
- Services
- Web, Content Marketing, LinkedIn
- Region
- UK and international
The Brief
What they came to us with.
Nicholas Alexander is a boutique retail executive search firm with more than 25 years of sector expertise. Based in the UK with international reach, they place senior leaders across retail, direct to consumer and the restaurant group landscape, with a dedicated diversity focused search practice for clients building broader, better representation at the top of the business.
The challenge facing a boutique firm in a noisy executive search market is consistent. You compete with global brands who outspend you on visibility, you have a real story but it has to land in a feed that does not slow down for nuance, and the senior buyers who matter need to find you, read you and remember you. The marketing has to do all of that without compromising the boutique positioning.
We run the website, the content programme and the LinkedIn channel for Nicholas Alexander. A custom site that gives each service line and each sector specialism the page it deserves, an ongoing library of guides and Retail Leadership Lens articles, and a weekly LinkedIn cadence that carries the work into the feed where senior retail leaders read.
The Website
A custom site, with a page for each service line and sector.
The boutique positioning gets the room it deserves on the site. Each service line, from retail executive search through diversity focused search to leadership development, has a dedicated page written and designed to read like the practice itself.
The Content Engine
Guides for senior retail leaders, and a journal that earns the read.
Original guides sit on the site as lead magnets for senior retail leaders. Alongside, the Retail Leadership Lens journal publishes long form articles on leadership, technology, retail and recruitment, written in the same voice that runs through the rest of the work.
Guides
Original lead magnets, designed end to end.
Retail leadership
Scaling Retail Leadership
Retail transformation
From Challenge to Opportunity
The journal
The Retail Leadership Lens.
Long form articles for the senior retail reader, indexed by theme. Pieces like “The Board They Never See”, “The Interim Paradox” and “The Loneliness Premium” live alongside the guides as the regular content rhythm of the site.
The Channel
A weekly LinkedIn cadence into the feed of senior retail leaders.
Every piece of the content programme gets cut into LinkedIn assets and published on a regular schedule under the Nicholas Alexander name.
- Designed posts and data pieces
- Single image posts that lift a strong line or a data point from a longer piece and design it for the LinkedIn feed.
- Guide and report teasers
- Pre release covers and inside pages for each new Nicholas Alexander guide and report, drip fed to build the download list.
- Long form newsletters
- The Retail Resurgence newsletter publishes regularly under the firm's name, written in the same voice and tied to the site.
- Sector commentary
- Reactions to retail news, board moves and the trends shaping senior hiring, ready for the feed when they matter most.
The Results
What changed for the client.
Bespoke website
A custom site giving each service line and sector specialism the page it deserves
Library
Original guides and Retail Leadership Lens articles for senior retail leaders
Weekly cadence
A LinkedIn programme distributing the work to retail boards and consumer brand leaders
Next case study
Growing an executive search firm into VC and PE rooms
Get in Touch
Let's Start The Conversation.
Tell us where you are, where you'd like to be, and what's stood in the way. We'll come back within a working day with thinking you can use, whether we end up working together or not.
- Emailinfo@limivex.com
- StudioManchester, United Kingdom
- Response timeWithin 24 hours